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Annual figures released by the British Toy & Hobby Association (BTHA) and Circana, have revealed that toys under £15 continue to rise in popularity in today's challenging economic climate.
Officially unveiled at Toy Fair at Olympia London, the latest statistics show that 47 percent of the UK toy market in 2024 was dominated by sales under £15, which equated to 80 percent units overall. Meanwhile, Pocket Money toys costing less than £10 took up 28 percent of market share.
These are predominantly made up of classic lines like Paw Patrol Vehicles and Pup from Spin Master Toys, Dobble from Asmodee, and Sea Monkeys from Bandai. The increasing popularity of Collectibles was important for driving sales of Pocket Money toys throughout the year, with the overall Collectibles sector generating 1 in 5 toy sales last year, with an average price of £7.59.
Posted: 24 March 2025
Home and gifting company Widdop & Co. has announced the launch of its latest product range: Softies, a collection of plush cuddly toys and gifts designed to bring joy to children and adults alike.
The new line features charming characters from teddies to turtles, bunnies to brown foxes.
Developed by Widdop & Co.'s CEO, Stephen Illingworth, this heartwarming collection was inspired by the children of the company's team, including Stephen's own kids. "This range is close to my heart," said Stephen.
"The names of these cuddly companions, like Talia and Hudson, were lovingly chosen thanks to our team's children and my own family. It's a celebration of the creativity and innocence that kids bring into our lives."
Posted: 28 January 2025
Smart Toys and Games has unveiled that SmartGames has added more award wins to its ever-growing collection, having been recognised in both the Right Start Awards and the Imagination Gaming Awards.
Now in its seventh year, the Right Start Awards aim to recognise the toys that offer true value for money.
All of the award-winning toys, books and nursery items have been road-tested by parents and children at home and carefully selected as winners based on if they are long-lasting, durable, appealing and help save the planet - Smart Toys and Games are thrilled both Smart Dog and 5 Little Birds have been recognised.
Posted: 21 October 2024
Smart Toys & Games has announced the acquisition of Wow Toys company.
Wow Toys, founded in 1996 by Nadim Ednan-Laperouse, is known for its high-quality pre-school range of vehicles and figures.
The range created with children in mind has no sharp edges, no small parts, no toxic materials and no batteries.
The highly designed range of over 70 vehicles and over 100 figures are fully interactive and the mechanisms include a flywheel and clutch system that provide easy interactive play with robust toys that can safely handle the most enthusiastic young children.
The range continues to be supported by retailers across the world and loved by parents looking for premium quality products that inspire fantasy role play with their children.
www.smarttoysandgames.co.uk
Posted: 1 July 2024
