When did you start up the company and why? Officially, Xpofairs launched in 2024, but our story goes back much further. Our founders, (who have over 70 years of combined experience in exhibiting and visiting at traditional trade shows) have been grappling with the challenges of this industry for years. We started by talking to hundreds of companies and buyers, alongside reflecting on our own experiences. The message was clear: while everyone loves the excitement and opportunities of trade shows, the soaring costs, logistical hassles, and diminishing returns are causing growing scepticism. Everyone is becoming more aware of the environmental impact of trade shows Driven by these insights, we set out on a mission to reinvent trade shows from the ground up – creating events by exhibitors, for exhibitors. Our goal is to make trade shows faster, cheaper, easier and better for everyone.
What challenges have you overcome since the show's launch? I think we have faced two main challenges. The first is people's apprehension to be the first to try something new. Everyone we've shown has loved the look of our show and supports our vision to reinvent trade shows. Yet, there's always that hesitation about being the first. However, as we've gained more participants, it's become easier to convince others to join. We often tell people that you can't wait for others to make the change you want to see. We must be the change ourselves. We've been fortunate to have wonderful, entrepreneurial early adopters who have been incredibly supportive and insightful. The other question we get a lot is about the inability to feel and see products in real life. Interestingly, this concern usually comes from exhibitors, not buyers, who seem unbothered by it. This reminds me of the early days of online retail. Initially, many people doubted it, believing you couldn't buy things such as food or clothes without seeing them in person. Those who hesitated lost out, while those who embraced the change found success. Similarly, we believe that the trade show experience can evolve, and those willing to adapt will reap the rewards.
Can you give us an extensive overview of how your company services the gift industry? Central to our vision is democratising trade shows: ensuring that everyone – from fresh start-ups and independent designers to big corporations – gets the same chance to be seen. It's not about who has the loudest voice or the biggest marketing budget. That's why everyone gets the same size stand at the same fixed flat fee. This approach is not only fairer but also ensures that the best products shine. By levelling the playing field, we promote innovation and quality, ultimately leading to a better industry for all. We believe that when the best products win, everyone benefits, and the entire trade show experience is enriched. In short, we offer the industry a revolutionary way to source products for their stores and to access buyers.
Why do you think now is the time for online tradeshows? There has been a shift in our society towards embracing online alternatives. Virtual interactions, such as meetings over Zoom or Teams, have become the norm, making in-person meetings less frequent. We've observed a significant increase in online purchasing, whether through B2B trade sites or marketplaces. Tools like, XpoFairs, Canva and others are paving the way for the future, making work faster, cheaper, easier, and more efficient. Another compelling reason is that numerous factors have driven up costs for businesses of all sizes. Traditional trade shows are no exception. As a result, companies are actively seeking cost effective solutions, and the benefits of a trade show alternative.
How can giftware buyers benefit from an online tradeshow? The most important thing is for visitors to attend and interact with people as much as possible! To this end we have made it super easy to register and buy a ticket. An important aspect that appeals to buyers, particularly of well-known stores is the element of privacy. For example, buyers from big national retailers usually get bombarded as soon as they get onto a stand. With our unique environment buyers have the freedom to browse when they like, for as long as they like. It is up to them to make the first move, and they can do it on their own terms, whether it's thought the instant chat, a video call, a meeting, downloading a brochure or one of our other tools. No one will approach you unless you initiate contact. The benefit for exhibitors is that you are getting great quality leads from people who are genuinely interested in what you have to offer.
How do you view the future of independent retail? I've chatted with many suppliers, and it's clear their hearts are set on independent retailers. Whether it's new brands or big multi-nationals, everyone loves indies! It's a solid foundation compared to relying on a single big chain that could drop them with a change in buyer or circumstances. The issue that suppliers face s how to reach them all but The Gift Fair will help solve that. Independent stores offer genuinely unique and special items. With food and beverage spots dominating our high streets, there's often less variety for shoppers looking for gifts and homewares. There's also a real sense of community in many independent stores. For instance, I've visited Savita from Northwood Cards a few times. She seems to know everyone who walks in. That kind of personal touch is meaningful. Times are tough right now, but I genuinely believe things are looking up for independent retail.
What can we expect in the future from the company? We are starting with gifts because it's what I know, technically as a tech company our ambitions are global – but as the adage goes change starts at home – I say the adage, but I think I have just made that up! There is a genuine excitement in our community that this is the change that many Exhibitors have been calling for.
From the get-go we aren't restricting ourselves to the gift industry – we are going to do trade shows in hundreds of industries and sectors across the globe. We do have we have two editions of The Gift Fair in 2025, firstly in January and the second is in September.
How do people get involved? We truly believe seeing is believing! Reach out to us at info@xpofairs.com and one of the team would be happy to give you a demonstration of how it works and answer any questions you may have. The tickets for visitors will go on sale in the Autumn, keep an eye out in Gift Focus for some discount codes!
XPO FAIRS
T: +44 (0)208 781 1106 www.thegiftfair.com | www.xpofairs.com
