Anthony Marks, M.D Fanattik, says: "I remember working on 25th anniversary product for this iconic brand, our first item which had a retail of £35 sold out quickly and within a week they were selling for unbelievable money on eBay, up to $1,000 each. We knew at that point that this franchise when put together with the quirkiness of Fanattik was a winning combination for our retail partners."
It seemed fitting when Fanattik celebrated its 15th anniversary last year it hired a cinema to host a private party and viewing of the latest Jurassic World film for suppliers, licensing partners and retail buyers. Fanattik has been a long-term partner for Universal Studios signing its first license with them back in 2017. Since then, it has created gift and collectible ranges for over 20 of its iconic film brands including a range to celebrate the 35th anniversary of Back to the Future and 40th anniversary of Knight Rider.
Melissa Tudor Creative Director, Fanattik, says: "As big Jurassic Park fans ourselves, the design team love creating the in-world affordable collectibles that fans have come to expect from Fanattik." The Fanattik focus is very much on heritage titles, both film and video games, there is an existing multi-generation fan base hungry for product featuring properties they grew up with, and Fanattik believes they are best in class when it comes to affordable collectibles for that kidult market.
The Fanattik velociraptor magnetic bottle opener has been nominated for Gift or The Year and the team have a lot more Jurassic gifts and collectibles in the pipeline. Many of the 30th anniversary pieces will be launched in the Jurassic Park pop up store at the Natural History Museum in London later this year.
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