The Royal Horticultural Society (RHS) has announced the appointment of family-run fragrance business Freckleface as the RHS licensee for products in the home fragrance category.
There are two launch ranges.
One will be a classic range of fragranced products based on the four seasons which will feature packaging designs inspired by artwork from the RHS Lindley Collections, the world's largest collection of botanical art – and specifically the engraver Christian Gottlieb Geissler, a renowned 18th-century copperplate engraver, painter and printmaker, specialising in natural history.
There will also be a botanical, apothecary range of fresher fragrance combinations aimed at a younger market in line with RHS's successful ongoing strategy to broaden its appeal to a wider audience. This range will feature ten fragrances, all encased in amber glass vessels to give a more contemporary vibe.
Freckleface was a kitchen table business started in 2017 by mum and son duo Tara and Noah Carlile-Swift, who was just 14 at the time. With Noah's keen entrepreneurial spirit, Tara's business acumen and a range of handmade home fragrance products, Freckleface saw rapid growth.
Now six years on, with five high street stores, over 750 stockists across the UK and over 300 products all handcrafted in the company's Lincolnshire workshop, Freckleface is thriving in the home fragrance & bath and body market.
It's also an award-winning company: Freckleface this year won the Gift of the Year Award in the Home Fragrance category for its pick and mix soya wax melts and was crowned Lincolnshire family business of the year.
www.rhs.org.uk
