The winners of The B&LLAs 2024 were announced on 25th April at a glittering awards event, held at the Royal Lancaster London. Hosted by Cally Beaton, the brand licensing community’s annual get-together, was attended by some 400 retailers, licensees and brand owners who shared in the joy as the worthy winners made their way to the stage to collect their trophies.
The grand finale of the awards ceremony was the Brand Ambassador Award, which was presented to Louise French, svp of business development and operations at Beanstalk, for her continued contribution to this dynamic sector
The winners of the B&LLAs 2024 are:
The B&LLAs Rising Star Award (sponsored by Licensing International)
Oliver Gilding, head of licensing and innovation for Iceland
PRODUCT AWARD CATEGORIES
Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by Lisle Licensing)
Mr Potato Head Collection from Anya Hindmarch
Nadiya x Schwartz Recipe Kits and Seasonings from McCormack & Company
Best Brand Licensed Health & Beauty Product or Range (sponsored by Country Living/House Beautiful)
Hawaiian Tropic Tropi-cool Cooling Mists Collection from Designer Parfums
Best Brand Licensed Adult Apparel Product or Range (sponsored by Sara Miller London)
Coca-Cola Motosports Collection for Primark from Brand Alliance
Best Brand Licensed Gifting Product or Range (sponsored by The National Gallery)
Keith Haring Collection from Caran d'Ache
Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range (sponsored by Natural History Museum)
Morris & Co Tableware from Spode
Best Brand Licensed Children's Product or Range (sponsored by Start Licensing)
Laura Ashley SS23 Collection for Mamas & Papas
Best Brand Licensed Electrical &/or DIY Products or Range (sponsored by Golden Goose)
Laura Ashley China Rose Appliances from MY VQ
Best Brand Licensed Home Decor Product or Range (sponsored by Pink Key Licensing)
Natural History Museum Collection from Dunelm
Inspired Innovation Brand Licensed Product or Range Award (sponsored by CAA Brand Management)
House Beautiful Fitted Bedroom Furniture Collection from Homebase
The Sustainability Brand Licensed Product or Range Award (sponsored by Products of Change)
Van Gogh Museum Sneaker Collection from Cariuma
RETAIL AWARDS CATEGORIES
Best Fashion Retailer of Licensed Brands (sponsored by Beanstalk)
Primark
Best Department Store or Mixed Retailer of Licensed Brands (sponsored by Metrostar)
Boots
Best Supermarket of Licensed Brands (sponsored by The Smiley Company)
Iceland
Best Specialist Retailer of Licensed Brands (sponsored by Brandgenuity)
DFS
PROPERTY AWARD CATEGORIES
Best Licensed Heritage or Institution Brand (sponsored by Brand Licensing Europe)
Van Gogh Museum
Best Licensed Lifestyle Brand (sponsored by Spring Fair)
House Beautiful
Best Licensed Design-led Lifestyle Brand (sponsored by Poetic Brands)
Laura Ashley
Best Licensed Food or Beverage Brand (sponsored by London Stationery Show)
Baileys
Best Licensed Fashion or Talent Brand (sponsored by Seminal)
Sara Miller London
Brand Licensing Ambassador of the Year 2024 (sponsored by Brandcomply.com/Octane 5)
Louise French, svp business development and operations, Beanstalk
