Toy Fair 2025 is sold out

Toy Fair, the UK's largest dedicated toy, game, and hobby trade show, is set to welcome more than 250 exhibiting companies, both returning and new, to Olympia Events in London, from the 21st to 23rd January 2025. The show will take place across both lower and upper levels of the Grand and National Halls as well as part of the Upper West Hall.

Toy Fair offers the first opportunity of the year in the UK for toy companies to promote their brand-new product launches and trends for the year ahead as well as valuable networking opportunities with buyers, licensors, media and the wider industry, all under one roof. Companies wanting to join the waiting list can do so here.

This year's Toy Fair will see the return of companies including Spin Master Toys, Big Potato Games, The Lego Group, Gibsons, Golden Bear, Alley Cat Games, Curious Universe, Iron Studios, Character Options Ltd and Marvin's Magic, along with some new exhibitors such as Little Dutch, Small World Toys, Target Darts, Puzzle Post UK, and many more!

Hannah Cornish, National Account Manager at Big Potato Games, said: "We're super excited to be heading back to Toy Fair 2025! It's one of the highlights of our year—getting to catch up with our key retailers and partners while also connecting with the wider toy community. Toy Fair is where we check out the latest industry trends and soak in the energy and opportunities it brings, so it's always a must for us."

Additionally, Toy Fair TV will be back to highlight the wide range of innovative products on display, including plush toys, games, puzzles, tech toys, construction sets, and more, via stand visits and the live stream which will be broadcast on various screens around the show and on the Toy Fair website.

Majen Immink, Head of Toy Fair, said: "It's incredible to be sold out once again with so many months still to go. We look forward to assisting our exhibitors with their preparations over the coming months and to putting on the best platform we can for the industry."

Laura Gunton, Senior Brand Manager at Character Options, said: "Character Options are looking forward to returning to Toy Fair 2025 for what is a hugely important annual event within the UK toy industry calendar. There's always a real feeling of energy and excitement within the Character Options team around the event. It provides us with a fantastic opportunity to meet with all our customers face to face to present our new ranges, and to discuss plans for the year ahead. It's also a key launch point for some of our exciting marketing activations for the year, and a great opportunity to speak to press and content creators about." For more information about joining the waiting list, please contact Rebecca Deeming-Mitchell at rebecca@btha.co.uk

Visitor registration for Toy Fair 2025 will open in late September on the Toy Fair website, www.toyfair.co.uk, when the floorplan and exhibitor list will also be live for planning. You can stay up to date with all the latest news for Toy Fair 2025 on Instagram @toyfairuk, LinkedIn and by visiting www.toyfair.co.uk