Visitor registration is now open for Toy Fair 2025, the UK’s largest trade show dedicated to toys, games, and hobbies. The three-day showcase will be held from 21st to 23rd January 2025 at Olympia Events in London, spanning both the lower and upper levels of the Grand and National Halls, as well as a section of the Upper West Hall.
Visitors will gain valuable insights into the latest trends and themes for the upcoming year, along with access to exclusive on-site retail offers. Past attendees from any of the last three Toy Fairs will begin receiving Smart Links to their existing profiles, making the re-registration process quicker and easier. For a preview of what to expect, see highlights from the 2024 show here.
Toy Fair 2025 will host more than 250 exhibiting companies, providing an ideal platform for buyers, retailers, licensors, inventors, designers, media, influencers, educators, and the broader industry to connect in person. Companies returning to the event include Jazwares, Playmobil, Vtech/Leapfrog, One for Fun, Cheatwell Games, Clementoni UK, COBI Toys Ltd, CRAFT BUDDY, Puckator Ltd and Skillmatics, as well as many first timers!
Geoff Sheffield, "Toy Fair is a core part of our calendar year for meeting with new and existing suppliers and seeing their exciting new toys for the year ahead in person. There is something for
everyone at the show and a key opportunity to touch base in person with our key partners. Being in the UK it is also gives more people the chance to see product first hand as it is on their doorstep."
To view more visitor testimonials click here.
Please note that Toy Fair is a trade-only event and is not open to the general public or children aged 5 to 16, unless they are fully licensed to work and registered with the Toy Fair Press team.
