Laura continues...
The Beginnings: A Passion Ignited
Looking back, I never imagined that crafting handmade cards as a complement to my textile design projects would lead to the creation of a globally recognised brand. But there was something about the process that captivated me—the blend of creativity, craftsmanship, and the ability to connect with people through design. With the support of a Prince's Trust Loan and a basic business plan, I took a leap of faith and started what would eventually become Laura Darrington Design.
The early days were tough. I worked out of a small office, which eventually evolved into a rickety loft room in my first terrace house. There were late nights, countless cups of tea, and moments of doubt, but there was also an unwavering belief that I could make this work. My big break came in 2008 when I won a Henry Award for Most Promising Young Designer. That recognition was the validation I needed to keep going, and it led to a much-needed move to the Old Baptist Chapel in Huncote, Leicestershire—a space that allowed my business to grow and my team to expand.
Growth and Recognition: Building a Brand
As the years passed, Laura Darrington Design began to resonate with a broader audience. We started gaining national accounts and attracting international customers, thanks to our regular appearances at trade shows and a few more Henries wins between 2009 and 2012. It was a thrilling time, seeing something I had built from scratch grow into a brand that people loved and wanted to be a part of.
2013 to 2016 brought significant changes, both personally and professionally. The arrival of my children shifted my focus temporarily, but it also inspired new designs and motivated me to expand the team to meet growing demand. Even with these new responsibilities, the brand continued to thrive, and in 2017, we received international recognition with a LOUIE Award in the US—an achievement that gave me immense pride.
A major turning point for the business came seven years ago when my partner Ross joined me in a more official capacity. Ross has always been my biggest supporter, quietly helping me behind the scenes while pursuing his own career. Having him by my side in a more active role has been transformative. His passion for customer relationships, sales, and business development has injected new energy into the brand. Together, we've built something that not only resonates nationally but also has a growing international presence.
Looking to the Future: What's Next for Us
As we celebrate 20 years in business, our mission remains as clear as ever: to inspire and uplift people through design, to consistently create products that deliver on quality, and to stay at the forefront of innovation. Sustainability will continue to be a key focus for us, ensuring that as we grow, we do so responsibly.
Our Values: The Heart of Laura Darrington Design
The values that have guided Laura Darrington Design over the past two decades are ones that I hold close to my heart. I'm passionate about producing luxury stationery that is defined by quality, contemporary designs that are inspired by colour, pattern, and florals, and innovative products that are trend-led and beautiful. Sustainability is not just a buzzword for us—it's a commitment that influences every aspect of our business, from the materials we use to the way we operate. Our success is a reflection of our dedication to these values, the incredible team that brings our designs to life, and the loyal customers who continue to support us. I'm proud of what we've achieved, but I'm even more excited about the possibilities that lie ahead.
Thank You
As I celebrate this 20th anniversary, I want to take a moment to thank everyone who has been part of this journey. To my team, thank you for your creativity, your passion, and your hard work. To our customers and partners, thank you for believing in our vision and for your unwavering support. The past 20 years have been filled with challenges, triumphs, and countless memories, and I wouldn't change a thing.
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