Spring Fair, the UK’s largest retail trade show for Home, Gift & Fashion at the NEC Birmingham, opens on Sunday 2nd February celebrating 75 years heritage as well as double digit growth in exhibitor numbers for this year’s show, delivering unmatched newness, diversity and inspiration. The Show will open with a ribbon cutting ceremony at 9am with Laurence Llewellyn- Bowen
38,000 visitors expected to attend during the four-day show will experience sensational new exhibitors and show-stopping products, make invaluable connections, listen to high-profile keynote speakers including Jeff Banks, Theo Paphitis, Kate Hardcastle MBE, and Laurence Llewellyn-Bowen, and be absorbed by mesmerising masterclasses and insight sessions with experts from Google, Faire, Kantar, Fabacus, Canva, ACID, and TikTok.
The 75th anniversary show promises to be an immersive experience packed with unforgettable experiences, events and activations designed to inspire buyers and exhibitors alike. With 14% growth year on year in exhibitor numbers, over 1,200 brands - including 400 first-time exhibitors and over a third showing exclusively at Spring Fair - will showcase over one million new products and the world's most popular licensed brands destined to be retail's next bestsellers.
Soraya Gadelrab, Event Director, Spring Fair says, "With double digit growth, and year on year growth in new brands, Spring Fair 2025 boasts more brands, more newness, more speakers and content, more inspiration, and many more networking opportunities and experiences. We have joined forces with Pure London to create Moda x Pure offering the best of both shows under one roof, reimagined The Summerhouse into the pinnacle of design as The Summer House Edit, expanded the growing gift sector into Hall 5, and so much more.
"For over seven decades, we have proudly stood as the UK's largest retail trade show, bringing together a diverse community of home, gift and fashion brands and buyers from across the retail industry. As we reflect on our history, we're dedicating this year's celebration to the people, brands and businesses who have shaped Spring Fair into the trusted event it is today. Our aim is to put buyers at the forefront of retail and to help set them up for buying success – Spring Fair has everything you're looking for when it comes to new products, insights and experts.
"Everyone, from the Spring Fair team to partners and exhibitors, has put a huge effort into making the Spring Fair experience one to remember – there are revamped entrances, a gorgeous anniversary fragrance, an interactive timeline celebrating the history of the show, special collaborations with partners, a celebration of the 5 senses in the Buyers Lounge, and lots more. We can't wait to open the doors on Sunday and welcome buyers to be a part of Spring Fair's 75th and the future of retail."
Spring Fair Entrance Takeovers
Spring Fair has revamped its entrances, creating eye-catching high-street displays showcasing incredible brands and products. Meet brand representatives and experience product samples from the moment you enter the show in each of these immersive areas.
The show will be opened at 9am on Sunday by Laurence Llewellyn-Bowen at the Hall 3a entrance.
To navigate the show once inside, look out for the colour-coded maps, signage, show guide and show carpet to help you navigate your way to the product sectors you're after, which include: Home, Living & Décor, The Summerhouse: Home, Gift & Lifestyle Edit, Housewares, Gift, Beauty & Wellbeing, Christmas, Festive & Floral, Greetings, Party & Celebration, Kids, Toys & Play, Moda x Pure Clothing & Footwear, Moda x Pure Fashion Accessories, Moda x Pure Jewellery & Watch, and Everyday.
Spot the Mascot
A new Spring & Autumn Fair Mascot will be unveiled at the show, with a Name the Mascot competition running onsite.
5 Product Pavilions Championing Newness
Spring Fair also plays host to New Business Pavilions, the popular #SBS Village, the Cardgains Village, GCA Debut Pavilion, Gift Of The Year Showcase and Pavilion, and the ongoing collaboration with online marketplace Faire.
Engage and Refresh
When you're walking every aisle of the show, it's important to have a place to unwind. Locate the Christmas Café, Moda Café and Summerhouse Café's dotted around the Spring Fair halls for a chance to take a break and network. Relationships are key to successful buying so make the most of your networking experience with Spring Fair's Happy Hours and other exciting events.
Raise a glass to a successful day of buying with Spring Fair's Happy Hours. From 4:30 - 5:30 Sunday, Monday & Tuesday, the halls will be filled with fun! Look out for the roaming drinks trolleys, immersive live entertainment, giveaways, music and more.Still Time to Register
Don't miss your chance to celebrate the past, present, and future of retail. Register now for an unforgettable experience at Spring Fair 2025 and discover what's next in home, gift, and fashion.
To register to attend visit https://www.springfair.com/visitor-registration