Gift Focus inc Attire Accessories - May/June 2020

29 COMPANY PROFILE thoughts. Refocus Bands allow you to be more mindful and take control of your thoughts by simply flipping the band every time a negative thought overpowers you. Every flip helps encourage a positive thought that guides your inner voice in the right direction. Refocus Bands come in three sizes (standard, mini and grande) and can be customised using your own message, design and logo (minimum order applies). Is the uplifting message angle of your brand vital to its ethos? Our goal is to provide each and every customer with a special experience and add value to their life and journey they are on. We want to build an authentic community of people by sharing stories of inspiration and spreading positivity. We truly believe that in order to create the life you want you must work hard for it, surround yourself with good people and focus on what matters most to you. It’s not easy. We will be by your side every step of the way creating products that inspire and remind you of how amazing you are. What are your most popular items? Our three best-selling Refocus Bands are the Refuse Band – You Got This, the Release Band – Progress Not Perfection, and the Revamp Band – Believe You Can and You Will. How do you keep your designs fresh and current? Do you follow trends? We keep up with trends daily and constantly play around with colour patterns and designs. We have some amazing focus groups that we can bounce ideas off of such as messages that are really relevant right now that people need. Ultimately it has turned into a gut strategy knowing our community and customers well enough to be able to really understand what they want to see. What sets you apart from your competitors? We offer custom Refocus Bands! Choose your style, message and even add a logo! Can you offer any advice or comment on COVID-19? It is really challenging to be in retail right now, we understand how concerned people are about their finances and just having so much uncertainty from day to day. The positive thing though with the type of product we create is that now more than ever people need positivity and a way to ward off negative thoughts. We are doing our best to just be there for our customers and offer a special product to help them through this time. Things have obviously slowed somewhat with our retailers whilst stores are ordered to close, so it will be interesting to see how it all unfolds. Are you active on social media? How is this important for the business? Yes! It’s a key tool to help us to interact and spread positivity, especially during this difficult time. We also use it to keep our community up to date with special offers and we have a dedicated hashtag #ShareYourFocus where people post their stories about how the bands have helped them personally. Do you have any advice for new businesses starting out in the world of greetings and gift? Be passionate about what you are selling and truly believe in your product. Deanna takes a lot of pride knowing she created something that she needed and wanted to wear herself, and that the bands keep people going through the good times and the tough times! The Hacche Team share the same passion for the Refocus Bands, all the staff have their own favourite Refocus message! What can we expect in the future from Refocus? Although we already offer over 50 unique styles, we can’t wait to introduce more over! We’re exhibiting at the Virgin London Marathon Expo in October and looking forward to adding more shows to the list next year! REFOCUS BANDS T: +44 (0)1242 513 424 W: www.refocusbands.co.uk