Gift Focus inc Attire Accessories - July/August 2020

SMAAK PROFILE 119 with designer bags in terms of quality and detail, at a much lower price point. There weren’t many factories that would accept that challenge! Eventually we did find the right fit and we’ve stayed with the same company all these years. What is it that sets you apart from your competitors? Smaak punches above its weight in lots of ways. One main difference is our leather. We only work with superior hides, which are strong, with a very soft feel. We also pay lots of attention to the details on the bags such as beautiful linings, high quality hardware and perfect stitching – this is something that you usually only see on very expensive bags. How important is the location and history of the company to its success? Smaak is very proud to be based in Amsterdam. This is where the business started and the essence of Smaak is in the Netherlands. Now, of