Gift Focus inc Attire Accessories - July/August 2020

87 RETAILER INTERVIEW Where does your inspiration come from to launch a gift shop? Inspired by our travels, city living, and creative backgrounds, we were keen to show that homewares and accessories are far from boring and can be accessible for all budgets. If we’d have it in our own home, it will be in Five And Dime. Who’s who at the company? Craig and I, and our shop dog Teddy. What led you to choose Hertford as a retail location? After living in London for a few years we moved to Hertford for Craig’s last job. While I still commuted into London, we realised a lot of people moved this way from inner London and still craved the unique and different products that a city could offer and wasn’t currently available in Hertford. Do you sell the range online too? We sell on our own website and the Trouva platform, which has been amazing for us. What are your best sellers and why? That’s a hard one, we like to refresh every two weeks but our personal favourite and a top seller would be our little Storm Clouds and our beautifully made round Scandinavian Mirrors, which just shows the wide range of customers we sell too and reflected budgets. I I I 