Gift Focus inc Attire Accessories - Page number 127 - July/August 2021

PURE PREVIEW 127 Pure London and Scoop combine into new show Scoop x Pure, with a new location to boot This September Scoop and Pure London will unite for an exciting buying experience, hosted in the Old Truman Brewery. Designed to offer an exclusive and safe buying experience, Scoop X Pure will now take place on 7 th -9 th September 2021, at the Old Truman Brewery in East London. Scoop X Pure will also be co-located alongside the UK’s leading international fashion sourcing show, Pure Origin, bringing the entire fashion supply chain under one roof in the heart of London’s creative district. Curated by Scoop founder and MD, Karen Radley, Scoop X Pure will showcase the “best in show”, highlighting the most exciting collections and labels across the Scoop and Pure London rosters. Designed to offer a “department store” atmosphere, Scoop X Pure will not only showcase both emerging and established UK and international fashion designers across men’s and womenswear but will also feature a selected edit of home and lifestyle products. After listening closely to exhibitor and retailer feedback, Hyve Group has taken the decision to move away from Scoop and Pure London’s traditional weekend datelines for this season only. Now taking place on Tuesday 7 th September to Thursday 9 th September, the show has been moved to a mid-week dateline to tie in with retailers’ visits to Shoreditch-based showrooms, allowing them to return to their shops in time for busy weekend peak periods. Additionally, the change in date reflects the wider market, allowing those exhibitors who exhibit at international trade shows, including Who’s Next in Paris, to join the Scoop X Pure line up. Speaking of the change, Karen said, “I am very much looking forward to welcoming our loyal visitors and exhibitors to the Old Truman Brewery this September. The Old Truman Brewery provides us with an exciting blank canvas to really bring the Scoop X Pure concept to life. What’s more, relocating to the former home of Jacket Required is a perfect way to welcome menswear labels to Scoop”. Pure London event director, Gloria Sandrucci continued, “With wider aisles and more floorspace, we will be able to create an open environment in which social distancing is possible, whilst capturing the character of Scoop X Pure. Shoreditch is one of London’s fashion hubs, and with such a dynamic and creative atmosphere we are confident that Scoop X Pure will provide a new and exciting buying experience this season.” From the Scoop and Pure London communities, Ian Campbell-Smith, Director of Palladio Associates commented, “I cannot wait for Scoop X Pure in September! Buyers are so looking forward to actually seeing product and sourcing new designers. I am also really pleased, as a men’s and women’s fashion agency, that Scoop X Pure is now going to be held at the Old Truman Brewery. This new midweek dateline, 7 th -9 th September, is perfect for buyers and I know Karen will work her magic to make it a most beautiful and curated show.” TWO BECOME ONE IN BRIEF When: 7-9 September, 2021 Where: Old Truman Brewery, East London www.purelondon.com