Gift Focus inc Attire Accessories - Page number 129 - July/August 2021

129 COMPANY PROFILE Q. Can you describe your product offering? Moonglow is jewelry featuring a picture of the moon from the date of your choice. Match any date of significance with what the moon looked like from that very night, set in a beautiful and affordable piece of jewelry. Birthdays, weddings, anniversaries, the birth of a child – any date can be personalised on the spot in-store. In addition to being an incredibly unique and meaningful gift or self- purchase, the moons also glow in the dark after absorbing direct light. Q. When did you start up and why? JULIEN: I started Moonglow back in 2012. I thought the concept was very distinctive, I loved jewelry featuring the moon from the date of your choice. I showcased Moonglow at an event to test the waters, and people loved the concept. I knew we had something special at that point, and that’s when I decided to go all in. Q. What challenges have you overcome since the company’s launch? JULIEN: One of our biggest challenges has been controlling growth and inventory. We are constantly innovating and creating new and exciting ways to do things to provide the ultimate experience for our retail partners and consumers. When COVID hit, we faced obstacles like so many others, but we adapted, pivoted, and came out with an even stronger team and business. Q. Tell us about your relationship with retail partners. TARA: Moonglow is proud to offer all of its products to retail partners, specifically focusing on Core Products, which are top sellers. Core Products are protected price- wise, with MSRP being the lowest sales price, in order to always maintain full margin for independents. Moonglow provides a fully branded shopping experience. Display set up