Gift Focus inc Attire Accessories - Page number 13 - July/August 2021

INDUSTRY NEWS 13 EAGLEMOSS LAUNCHES PR CAMPAIGN FOR NEW RANGE OF LICENSED ADVENT CALENDARS EAGLEMOSS Hero Collector has entered the advent calendar market for the first time, with the company having appointed PR, marketing and digital agency Norton PR to spearhead a campaign designed to target fans and collectors at launch, plus a mass market consumer initiative to drive sales in the run up to Christmas. With detailed, aspirational and high-quality collectible items behind each of the calendar doors, the all-new products have been carefully designed to appeal to both dedicated fans from the sci fi and music genres out of season, plus have huge mass market appeal in the run up to Christmas. With a growing trend in the market for calendars that break with the traditional chocolate and sweet treat tradition to offer so much more by way of lifetime appeal, each calendar can also be used as a storage and display unit long after Christmas is over, and keeps single-use packaging to a minimum. Its inaugural collection features three iconic licensed calendars: Doctor Who, Star Trek and The Beatles. Designed with fans and collectors in mind, the new additions all incorporate collector quality gifts inspired by these heritage brands, which are adored by fans across the world. Fans of the Beatles can enjoy the countdown to Christmas with The Beatles Advent Calendar, designed in a four-tray format within an outer shell featuring iconic Beatles artwork and containing a whole host of collectible gifts. Star Trek continues to delight and entertain fans across the world, and followers of Gene Roddenberry’s intergalactic cinematic creation have a whole host of merchandise and collectibles to discover in the Star Trek Advent Calendar. Alex Neal, managing director – Ecommerce & Brands at Eaglemoss, says, “Norton PR has extensive experience in working with licensed products and a dedicated collector fan base through their work with numerous brands including Warner Bros. Consumer Products, LEGO, Airfix and Thunderbirds. “The company’s consumer insight and creative thinking around how we can best promote the calendars to drive retail sales both in and out of the traditional festive season will provide us with the platform we need to launch into an exciting new market for 2021.” E: glynndavies@eaglemoss.co.uk www.herocollector.com THE KENTISH SOAP COMPANY LAUNCHES NEW ETHICAL FACIAL BARS The Kentish Soap Company has announced the launch of its new facial bars, now available to retailers across the UK. This skincare product is the latest addition to its range of ethical and sustainable soap, shampoo bars and gifts. Two varieties will be available – Rose Clay and Charcoal. The exfoliating Rose Clay bar is said to have natural healing powers and is made with rose- hip oil, which regenerates and nourishes. It is also scented with rose geranium and frankincense, known for their soothing, balancing and rejuvenating properties. Charcoal, on the other hand, is known for drawing out impurities, absorbing moisture and treating clogged pores. Like its Rose Clay counterpart, it contains rose-hip oil, as well as being scented with tea tree oil, which is naturally anti- bacterial, and bergamot, which balances oily skin. These high-quality, handmade bars are extremely popular with consumers across the UK, who are looking for products that are not only good for their wellbeing, but also for mother nature. From bath salts to body butter, everything from The Kentish Soap Company is sustainable and environmentally friendly, enabling consumers to shop with a clear conscience. Recently recognised by the Government-backed Thames Estuary scheme as an ‘Estuary Visionary’ business, The Kentish Soap Company is leading by example and encouraging other businesses to establish good green practices and sustainable growth. The company has already acquired a reputation for sustainable products and will continue to build on this as their range grows. Founder Jayne Waddy says, “No palm oil is ever used in any of our products, which is of great importance to our ethical considerations as a business. This is our promise going forward so you can feel confident if you choose to partner with us. Everything we create is plastic-free and made here by our own team at The Kentish Soap Company. We know every single ingredient that has gone into every bar or product we sell. All our products are vegan-friendly.” The family-run business is now expanding its reach via more retailers across the UK. And it isn’t only at their Sittingbourne-based HQ that they’re making a difference. The company’s environmental support extends to local charities such as The Kent Wildlife Trust and reaches as far as orangutan sponsorship in Indonesia. To stock new facial bars or any products from The Kentish Soap Company, call the sales line on +44 (0)1795 437 305 or email mail@kentishsoap.com fo r trade prices. VOICE INTERNATIONAL UPS SUSTAINABILITY CREDENTIALS; SWITCHES TO ECOSILVER Voice International now uses Ecosilver in the manufacture of all of its silver jewellery designs. Ecosilver is made of 100 percent recycled silver and as a result is an eco-friendly alternative to sterling silver, yet still has the same quality and hypoallergenic properties. As of April 2021, all of Voice’s silver jewellery, from new designs such as the Pinto collection, or new batches of the staple Half Moon, Entwined or Stacking Rings, have been made from Ecosilver sourced from Cooksongold’s Ecosilver range – this includes silver wire, sheet and solder but excludes fastenings and earring posts, which are currently unavailable in Ecosilver. Voice International has been committed to improving its environmental and sustainability credentials since launching its first collection in 2017, using recycled, locally and sustainably-sourced materials in its designs. All beads are made from recycled paper, fabrics are sourced at local markets in the company’s hometowns of Bath or Kampala, and the Ankole used is a by- product of cattle farming, meaning the company directly reduces the waste generated by this industry. By switching out regular sterling silver for Ecosilver when manufacturing silver designs, Voice International has the guarantee that the silver is 100 percent traceable, auditable and recycled silver. E: natasha@voiceinternational.org.uk www.voiceinternational.org.uk