Gift Focus inc Attire Accessories - Page number 131 - July/August 2021

131 COMPANY PROFILE and point-of-sale materials are included free of charge with an opening order, and beautiful blue gift boxes and information cards are included with every single order. Q. What are your most popular styles? TARA: Our number one overall selling style is the Charmed Simplicity Necklace. Beyond being charming and simple, the style is universal and timeless. Everyone has significant moments, and this necklace is a beautiful way to honour the memories. Our Classic Pewter Necklace is Moonglow’s original style, and coveted for its vintage vibes. The 18 carat plate Gold Sky Light Necklace is luxurious and streamlined, a definite stand out for those looking for a little extra shine. Our most desired bracelets include Zenith, a stainless steel beaded bracelet that is exclusive to independent retailers, the adjustable Crepuscule Cuffs, fondly nicknamed the “Star Cuff”, as well as the Labradorite Beaded Bracelet, comprised of genuine gem stone beads. Q. Have any styles taken you by surprise with their popularity? AURELIE: Yes! Our Zenith bracelet launched just a few months ago and rapidly gained popularity. It’s a simple design, yet elegant, that is quite universal and appeals to customers of all ages. It was designed exclusively for our independent retailers to sell in their stores. It looks great stacked too! Q. How do you keep your designs fresh and current? Do you follow trends? AURELIE: We like to stay on top of the quality of our products and carefully review any customer feedback we get that can be valuable for improving our products. We do study fashion and jewelry trends and follow the latest components in jewelry design, but we also take pride in our unique style and make an effort to stay innovative while also staying true to the Moonglow brand. Q. What sets you apart from your competitiors? TARA: Moonglow is genuinely unique and evergreen. Significant moments never go away, they only multiply. Moonglow is rare in the fact that it literally applies to every single person that walks through a store’s doors. We offer handcrafted jewelry that can easily be personalised on the spot, thanks to our simple programs that set retail partners up for success. We work extra hard to make things extra easy for our retailers and extra special for their customers.