Gift Focus inc Attire Accessories - Page number 132 - July/August 2021

132 MOONGLOW T: 1-901-491-4467 E: tara@moonglow.com www.moonglow.com/wholesale Q. How are you finding the current climate in the UK? Is it affecting business? JULIEN: The UK has been growing steadily over the past couple years, only slowing slightly when COVID first hit. Sales have largely picked up over the past six months, with the highest sales volume to date in the UK coming this past quarter in Q1 2021. We are excited to partner with independent retailers to bring a coveted brand to the UK and continue growing together. Q. How do you view the future of independent retail post-pandemic? TARA: The future could not be brighter! Independent retailers are the strongest breed. The pivoting and innovation we have seen by our retail partners is not only impressive, it has also helped their businesses grow. Despite being physically distanced, many people have formed much closer bonds with friends and family. The sentimental quality of Moonglow Jewelry has deeply resonated with both shoppers and shop owners looking for ways to feel even more connected to the people and moments they hold dear. Q. Are you active on social media? How important is this for the business? TARA: Our company is incredibly active on multiple social media channels, which draws attention to the brand in stores. Moonglow also provides monthly content for retail partners, as well as custom graphics and authorised store website support. One of our beloved hashtags is #shopsmallforbigmoments. Q. Do you have any advice for new businesses starting out in the world of gifts? TARA: Engage people and listen! Consumers crave in-person shopping and supporting their own community. One of our retail partners asks every single shopper, “when is your birthday”? Those four little words are huge, because people don’t often ask others to talk about themselves. It opens the door to showing that shopper what the moon looked like on the day he/she was born, as well as opening the door to a sale. The benefits that come from engaging and listening also assist in online and social media shopping. You’ll know how to communicate better virtually when you have listened to not only what people want, but what they need. Q. What can we expect from the company in the future? AURELIE: In the future we’re planning to continue releasing exciting new jewelry collections, but we’re also exploring new markets such as pet products, children’s jewelry, home goods, athleisure styles suitable for fitness activities and apparel. Q. Anything else to add? TARA: Moonglow is made in Canada, and our home office is in Miami, Florida, U.S. Popularity of our product is skyrocketing in Europe, specifically the United Kingdom, so it’s important to us to partner with independent retailers so they can enjoy the same success. We have a dedicated wholesale team that prepares orders within 24 business hours from the time of order confirmation. Shipping time can vary based on carrier, but product is always immediately released.