Gift Focus inc Attire Accessories - Page number 88 - July/August 2021

88 When did you start up and why? We started the business in 1983. What prompted you to launch the business? It began with a kitchen table conversation in the early 80s between our managing director’s father and uncle. Both had their own jobs but had an interest in fragrance and were intrigued by the fact that there was nobody else really in Ireland doing it at the time. So they decided to start an Irish perfume company – a very much local, homemade, family business. What challenges have you overcome since the company’s launch? The level of growth we’ve experienced over the last 10 years brought with it some challenges – really in keeping up with demand and having the business infrastructure in place to support this. Tell us about your product offering. Inis the Energy of the Sea is a sparkling, clean unisex fragrance that captures the feeling of a perfect sunny day by the sea. A boutique brand favourite around the world – the light and invigorating scent of Inis has an extraordinarily wide appeal to all ages, and to both women and men. Inis is the Irish word for island, and the fragrance was inspired by the beauty and energy of the wild Atlantic coast of Ireland. The cold, pristine waters of the Atlantic Ocean are the source of the nutrient-rich seaweed found in all of our body care products. What are your most popular products? Our Cologne Spray is the best seller, followed closely by our Revitalising Body Lotion and Nourishing Hand Cream from our body care collection. Our Home Fragrance Diffuser is very popular too and we’ve just recently added a Home & Linen Mist to our Inis Home collection. With more people working from home now we’re seeing an increase in demand for this collection. How do you keep your designs fresh and current? Do you follow trends? I wouldn’t say we follow trends exactly, but we do constantly take on board feedback from our customers, reps and sales managers. We love to hear our customer comments on existing products and packaging as well as what they’d like to see us add to the line. What sets you apart from your competitors? The scent of Inis simply makes people happy. It reminds them of happy times