169 UP AND COMING CONSCIOUSLY BEAUTIFUL Titi Adesa Creative Director and Founder, Titi Adesanya, talks us through the company’s ethos on circular fashion, and how the footwear brand’s designs complement its conscious fashion DNA perfectly Tell me a bit about how the label was started. What was the inspiration? Titi Adesa is a luxury footwear brand that was launched in August 2019. As an avid shoe lover, I’ve always been fascinated by the transformation that comes with wearing a good pair of heels, so I wanted to create a line for the contemporary woman with a youthful essence. I am also very passionate about conscious, circular fashion, which is why I created a brand that supports and empowers young African girls through sponsored education and mentorship. I wanted to have a message attached to my brand that women can be empowered by. Growing up, my mother would always say to me, ‘Within every woman, lies a diamond – unique, resilient and imperfectly perfect.’ Those words stayed with me as I grew older, which is why I designed the rose gold logo as a tilted diamond – to embody the message that we women are indeed all diamonds and imperfectly perfect in our own way. What is it that you love about design? The endless possibilities of where design can take you is always very exciting. Shoes for me are also quite personal. I feel they can emotionally translate power and give you an instant confidence boost.
RkJQdWJsaXNoZXIy MTA0NTE=