36 over the past 20 years to reflect changes in the market and consumers’ tastes. For example, we used to feature some amazing gallery-type pieces that would now be classed as heirloom items. Whilst they were absolutely stunning, the price points now would be considered too high for a sustainable business. We were the first UK company to introduce the amazing Tree of Life globes to the market. They are still extremely popular: made from recycled crystal glass, these beautiful pieces epitomise true craftsmanship. In addition to mouth blown glassware, we introduced our fused glass collection in 2011. What started with just a few cats and owls is now an ever-growing menagerie of colourful animal designs. Our customers love the quirky nature of these items and often tell us that they make their customers smile. Our home fragrance collections are something we enjoy as they combine great quality glass with heavenly Britishmade fragrances; to date we offer 17 different scents. How do you keep your designs fresh and current? Do you follow trends? We have learned over the years to follow our instincts and do our own thing rather than follow trends, although, of course, we have to keep abreast of what our customers want from us. Whilst we have no formal design training, we both have very active imaginations and put these to use in developing our designs. Often, we get inspiration on long walks in the beautiful Norfolk countryside and coastline, which we are lucky to have on our doorstep; rough sketches are then refined, modified and developed into the designs you see in our collections. What sets you apart from your competitors? Our passion for what we do, our attention to detail, our friendly approach and, of course, our distinctive designs. Everyone who works in the giftware industry has their own strengths and weaknesses and customers will have their own favourites. We have always seen our presence as a
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