larger creatures ideal for older children. We also have products suitable for adults. These range across a huge spectrum of animals, people and mythical characters. We have products in a variety of affordable price points, including a huge selection of finger puppets and smaller collectables which retail at pocket money prices. What are your most popular products? On the puppet side our Sockettes range has been amazingly popular since it first launched, and certain styles have developed quite the following. These are larger than life characters full of mischief with big personalities, complete with squeakers to get the conversation started! We are also always amazed by how popular our Finger Puppet collections are, which cover everything from Antelopes to Zebras, with some really funky characters in between! For Wilberry our most popular products are currently the Wilberry Minis and Wilberry Collectables, beautiful miniature soft toys which we are continuing to build on. Have any styles taken you by surprise with their popularity? Dinosaurs are always popular, but we have been particularly surprised by how well our Baby Dinos puppet range has been – these have been a huge hit, especially since launching into America. A complete surprise for all of us was our finger puppet Worm becoming an unusual internet hit last year and going viral on social media, something none of us were expecting! How do you keep your designs fresh and current? Do you follow trends? We spend a lot of time working on new designs and have a very collaborative approach – our employees are the eyes and ears of our business and we always share new designs and 41 COMPANY PROFILE
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