fortunate that we are still able to keep working and are doing everything we can to support our customers at this time. How do you view the future of independent retail post-pandemic? The pandemic and lockdown have created a real ‘shop local, support small business’ mentality, which is something we are hugely supportive of. We are committed to our customers and supporting our independents and believe that next year will be much brighter. Are you active on social media? How is this important for the business? We have become increasingly active on social media over the last year few years and it has been amazing seeing the posts and photos people share of our puppets and soft toys all over the world. We are all about sharing smiles and will be growing our social media in the future. Do you have any advice for new businesses starting out in the world of gifts? For the ever-growing world of gifts it goes without saying that you need something original that hasn’t been done before. The personalised gift space is becoming increasingly popular and this is a good way to set yourselves apart. What can we expect in the future from the company? We have a lot of plans in place for growth and are excited to be continuing to develop new designs and products. We will be growing our eco range of products and are continuing to build on our commitment to sustainability, which remains a key focus for us. After an extremely difficult year we are excited about the future and are expanding the business with new hires, new product lines and new offerings for different age groups, and are really excited about the next part of our journey. We would like to take this opportunity to thank everyone for their support so far, and are looking forward to continuing our journey in the new year. THE PUPPET COMPANY T: +44(0)1462 446 040 E: info@thepuppetcompany.com, info@wilberrytoys.com www.thepuppetcompany.com, www.wilberrytoys.com 45 COMPANY PROFILE
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