CLARION RETAIL ANNOUNCES NEW INTERIORS OFFERING – THE HOME INTERIORS SHOW Clarion Retail has revealed details of a new offering for the interiors, accessories and lighting industry, Home Interiors Show. Produced in collaboration with key brands from the industry, the show will make its debut at the January Furniture Show held at the NEC Birmingham, followed by the first full inaugural event to take place in September 2023 at London - Olympia. Born out of a collective desire to see a wider representation of exhibitors and buyers at industry events, improved ROI and a fresh event experience, Home Interiors Show has been cocreated with key UK brands including; Gallery Direct, Pacific Lifestyle, Riva Home, där Lighting Limited, CIMC home, Hill Interiors and Libra. Peter Delaney – Managing Director, Gallery Direct, commented: “Our peers have felt frustrated that the UK home interiors sector does not offer an all-encompassing trade show for our valued clients. We need a new, on-trend format, that we believe Clarion can deliver, in a cost-effective and creative manner. We know our audience is time hungry, so want to be part of a single show format in both January and September, the busiest buying windows. We feel the new Home Interiors Show is the answer that will tick all the boxes.” Andrew Hutchison - Director, Pacific Lifestyle, added: “We exhibit at a lot of events but do not feel like the quality or quantity of buyers is always there, for our business. We feel it would be more beneficial for companies like ourselves to attend two key national events under one organiser, for improved communication and cost benefits. The proposition with the Home Interiors Show offers a solution that’s in our peak selling times, and will take place in key locations across the UK.” This new UK show will be dedicated to the interiors, accessories and lighting industry. There will be a curated selection of exhibiting brands with exclusive product launches and an expected 10,000 new and trend-led products from across the UK and Europe. A VIP Programme will facilitate business opportunities and a trends installation, in partnership with The Better Trends Company, will produce exclusive design and decor forecasts. Expert talks and interactive content will provide buyers with the latest insights, advice and inspiration. Hall 2 at the January Furniture Show, 22-25 January 2023, will be the first taster of the new event, serving the central and northern buying community. While the September show in London, taking place alongside Top Drawer, 10-12 September 2023, will be ideally placed to capture the high-concentration of Southern buyers, which dedicated research has shown do not travel to events outside of the Capital. Insight has highlighted the key time for lighting companies to launch new products is September, and so having a dedicated show that captures this peak buying window was key in shaping the Autumn proposition. The show will provide a new home for all lighting companies both in the UK and internationally. Zoë Bonser, Clarion Retail Portfolio Director, said: “We are excited to be launching this vibrant new event series for the industry, and to be doing so from such a unique position in collaboration with key leaders from the industry. Over the past few months we have gathered and analysed customer insight, listened to the industry’s pain points and responded to their needs. We are delighted to be creating something fresh and new, that is more in line with what the retail community wants for the future and that also puts the buyer at the heart of the experience, to give them exactly what they need.” Trends is the buzzword for the show. This vibrant aspirational marketplace will not only be packed with the latest product lines but also feature retail theatre experiences and expert trend advice, making it a must-visit event for the buying community of; independent retailers, department stores, multiples, online retailers, interior designers, architects, hotel and hospitality buyers, contract and furniture buyers. INDUSTRY NEWS 11
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