Industry news ENESCO ANNOUNCES COLLABORATION WITH ETTAVEE Having enjoyed previous product collaborations with names including Pottery Barn Kids & Teen, Erin Condren and Anthropologie, contemporary gift retailer – Enesco – is delighted to announce a brand-new collaboration with EttaVee. The partnership was brokered by EttaVee’s licensing agent, Jewel Branding & Licensing. EttaVee is represented by Start Licensing in the UK EttaVee is a lifestyle brand that expresses optimism and joy through the expressive use of colour. Created by American artist, designer and social media influencer – Jessi Raulet – her hand-painted, colourful and bold designs have been featured on home décor, stationery, tech accessories, textiles and apparel. Now, in this brand-new collaboration with Enesco, Jessi’s ability to craft vibrantly optimistic colour palettes packed with good vibes, will be applied to homeware, décor, and ladies’ accessories. Items in the new EttaVee collection will include acrylic storage trays, stainless steel water bottles, mugs, cooling wine bags, wall art, multifunctional trays, phone stands, aprons, square and curved pouches, keyrings, umbrellas, scarves and compact mirrors. Within the new EttaVee collection are two different designs, applied across all of the items in the range, including In The Groove and Jessi’s Garden. Both designs feature bright, bold and totally cheerful colour pallets, with In The Groove featuring a psychedelic wave pattern, whereas Jessie’s Garden includes a big and beautiful abstract floral print. With items in the new collection attractively packages and point of sale branding available, as pieces from EttaVee start with a SRP of £4.95, the very reasonable price point ensures this collaboration is sure to be a big, bright, colourful hit with your customers. www.enesco.co.uk Catch up on all the latest in our news round up 8
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