BRITISH BRAND HERA LAUNCHES ONLINE CLOTHING BANK In collaboration with The Salvation Army, British born brand Hera has launched a new online clothing bank – a sustainable yet charitable solution that allows customers to donate their pre-loved clothing. The online clothing bank allows customers to send their donations to The Salvation Army, hassle free – via a local drop-off point. Hera founded in 2015, under the premise of creating a new denim product for men that previously was unavailable; the spray-on skinny jean. The Salvation Army was the organic next step to further their commitment to closing the loop with the fashion circular economy and sustaining our planet and this initiative will be a welcomed addition for their customers to take part in reducing waste all on the Heraclothing.com Hera hopes to see this initiative making a real difference to both its customers and those that The Salvation Army support. The profits received from the Hera online clothing bank will be given to The Salvation Army, to continue the great work they do across the U.K. If you’re looking to donate to The Salvation Army and Hera online clothing bank, head to heraclothing.com and simply add your donation bag at checkout with your order. Fill the bag with your unwanted textiles and deliver to your local drop-off point. The money raised through the Hera online clothing bank helps The Salvation Army fund its vital work throughout the U.K. The Salvation Army provide specialist support for survivors and potential victims of modern slavery, shelter for those experiencing homelessness and so much more. Any unwanted clothing, shoes, and accessories can be donated from any brand. Please note that each parcel must contain a minimum of 6 items. GWD BY GEORGE DAVIES LAUNCHES IN THE UK GWD by George Davies launched at Pure London, marking a return to the UK for Davies. The brand, which is an abbreviation of Davies’ full name, has two successful years under its belt as a fashion brand trading in the Middle East and specialising in womenswear and childrenswear. Successful sales and worldwide demand has prompted the decision to bring GWD to the UK market, with a fresh and edited range for the British customer. Davies is credited for paving the way for many brands to flourish by changing the retail landscape with the launch of groundbreaking brand Next, followed by George at ASDA and PER UNA at Marks & Spencer. During the 2020 pandemic Davies saw an opportunity and GWD was born. Following an impressive first year for womenswear, GWD Kids was developed. Both GWD and GWD Kids remain separate yet are frequently synergised through minime styles and joint marketing endeavours. GWD Director Clare Holmes says, “Travelling around the world has been key to the success of George’s brands, both in terms of sourcing manufacturers and design inspiration. Spending time in European countries, particularly Italy, combines his passion for travel and adoration of fashion. George immerses himself in fashion houses and the retail environment, to forecast upcoming trends which we know will suit the GWD Woman most favourably. He works closely with his team of designers to gather all inspiration and produce the best collections for our customer. One of his key sayings is ‘Retail is Detail’. This also applies when we’re creating the collections, it’s the small details in the garments that continue to excite us and make a difference.” The GWD collection follows Davies signature mix of occasionwear and smart-casual attire. www.georgedavies.com 90
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