Ambiente, Christmasworld and Creativeworld will continue to be held simultaneously at the Frankfurt exhibition centre: Ambiente & Christmasworld: 26th -30th January 2024 Creativeworld: 27th - 30th January 2024 addition, the mega event attracted the who’s who of major international buyers such as Amazon, Illums Bolighus, Galeries Lafayette, El Corte Ingles, KaDeWe, John Lewis, E. Leclerc, Marks & Spencer, Museum of Modern Art, Rinascente and Staples. Moreover, major distributors of hotel and restaurant supplies from around the world, as well as hotel chains such as Marriott International, Hilton Hotels & Resorts and Hyatt Hotels, were also attending. The fact that the trade sees Ambiente, Christmasworld and Creativeworld as its new platform for success is also confirmed by Messe Frankfurt’s visitor survey. The satisfaction ratings are at a very high level and currently stand at 94 per cent. The topic of sustainability was omnipresent at all three trade shows with innovative products - according to the Zukunftsinstitut, it is increasingly in demand among consumers and is becoming a decisive purchasing criterion. “More than 70 percent of people worldwide still prefer to shop in stores. However, they want to do so more locally, more sustainably and more collaboratively. Every crisis generates resilience, courage and creativity, and changes create new opportunities and potential for retailers. Here, it is important to set the course early on and consistently put on the consumer’s glasses,” suggested futurologist and retail expert Theresa Schleicher from the Zukunftsinstitut. 62
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