COMPANY PROFILE 93 Commerciality is really at the heart of what we do, we are a small business BUT we love to look after our staff, and ourselves, and reward them when we do well, we really want them to love and enjoy where and how we work and be as excited as us when our new creations arrive and are successful. How do you keep your designs fresh and current? Do you follow trends? Price is (unfortunately) the main overriding factor when designing. If I had my way, everything would be supersized, but then I would be very poor! I love jewellery being impactful, and it’s so important when we are designing that we still achieve that whilst also keeping prices to where they need to be, creating exquisitely detailed pieces that catch the eye and imagination, and will be treasured for years to come. Our main price bracket for retail is between £40 and £80, which we feel is the right place to sit in regard to quality jewellery at an affordable price. Over the last 12 months we have also been moving towards a more sustainable product. The majority of our jewellery is now made from 100 percent recycled silver which is a great selling point AND we have reduced our carbon footprint by moving packaging production to the UK. Due to stringent quality control measures we have very few returns but if and when we do have any concerns we aim to listen to our customers and address any manufacturing issues. This helps our customers to share our faith in the product, increasing sales and trust in our brand. We try to excel at everything we do, from design, to quality to service. We are passionate about our jewellery and want that to be seen in the end product and shared by our retailers. We believe we deliver a high-quality product, with an strong, ethical element at a very competitive price. We have fun designing our jewellery and hope this also comes across in the collections, something just a little different from the normal! What sets you apart from your competitors? It has to be the combination of our passion for design, quality and affordability. Alongside our years of retail experience, not just in the jewellery industry, gives us a huge commercial edge. Reeves & Reeves create and produce collections of sterling silver jewellery with touches of gold vermeil and the addition of sparkling stones. We take our inspiration
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