94 REEVES & REEVES T: +44 (0)1460 221 630 www.reevesandreeves.com from the British countryside, particularly the Dorset countryside and coast close to us. We are mad animal lovers, and this reflects in our collections of dogs, cats, horses and wildlife. We work extremely closely with our manufacturers creating ranges that are both appealing aesthetically and fit with the average budget, creating very commercial collections that appeal to a wide audience. We are also promoting our “white label” service more, creating bespoke ranges for customers to give them something unique, creating more commercial opportunities for them. We work with many different companies, such as The Royal Ballet, Astrid & Miyu, British Hedgehog Preservation Society, Edinburgh Zoo, TK Maxx to create lines and ranges for them to their specifics. We also work with schools creating branded bracelets that are loved by students old and new. We believe we are at the forefront of nature designs and really believe we have the best selection of nature themed jewellery available to UK retailers. We are always adding to our collections, and creating new ones two, at least 2 new collections per year, with new designs being created every month. We create real conversation pieces too, pieces that really catch your attention, through both quality and design. We also believe our collections have a wide age range appeal, adding to their commerciality, with many of our designs being suitable for everyone from 18th birthday presents to 50 anniversaries’. How are you finding the current climate in the UK? Is it affecting business? Yes – it’s tough but quality does tend to shine through, and we remain positive that the climate will improve by the end of this year. We still have a lot of room to grow! How do you view the future of independent retail post-pandemic? That’s hard – towns have to work together – one good independent in a town is not enough to get people to that town. They have to work together to get the town being vibrant. Are you active on social media? How is this important for the business? Yes – and more so than ever, I never thought it would be a full-time job, but it is. It is fun though, connecting directly with customers, both wholesale and retail – and we are still learning! Do you have any advice for new businesses starting out in the world of gifts? Research, experiment, research, ask your friends – be careful but be brave! What can we expect in the future from the company? Lots more quality and detailed beautiful silver jewellery that will make you smile, and you will treasure forever!
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