120 with silver plated offerings still very steady. Colour is important, which is catered for with a large collection of enamel styles, together with semi-precious pieces too. Our large range of earrings offers great opportunities for our retailers to offer attractive price points to their customers, especially during the challenging times lots of consumers are currently facing. Have any styles taken you by surprise with their popularity? A few years ago, we designed two collections of enamel flower jewellery (pendants, earrings, brooches, in a choice of sizes) and we were overwhelmed with their popularity – we expanded the choices available and they continue to sell to this day. How do you keep your designs fresh and current? Do you follow trends? We are always looking at trends coming down the catwalk, whilst not neglecting various classic designs that sell year in, year out. We work closely with select factories to offer a wide range of styles that appeal to multiple tastes and demographics, in a diverse mix of retail settings – gift shops, boutiques, traditional jewellery shops, garden centres, museums, galleries, hotels, mail order, online sales, and so on. What sets you apart from your competitors? Since we began 45 years ago, we have never had a minimum order, which has always created a lot of repeat business whilst giving our customers time for their confidence with their buying to grow, if they choose to ‘start small’ initially. We also offer free delivery across the UK mainland. Combine these attractive policies with an ever-evolving range of fantastic, high quality fashion jewellery and first-class customer service, on which we have always prided ourselves, and we feel we offer a comprehensive package for retailers. How are you finding the current climate in the UK? Is it affecting business? I think ‘challenging’ would be a fair description. Whilst consumers are understandably prioritising the things, they really need to spend money on, there has always been, and continues to be a demand for well-designed products of excellent quality, with the support of first class service. Fashion jewellery always
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