COMPANY PROFILE 121 RODNEY HOLMAN www.rodneyholman.co.uk has a place at celebrations such as weddings, parties, birthdays, holidays and for gifts and ‘pick-me-ups’, and whilst trade is currently more challenging, we have already seen reason to be far more optimistic for the future. How do you view the future of independent retail? If an independent retailer offers a fantastic, wide-ranging selection of products at competitive prices, we see no reason that it can’t remain strong for years to come. Most of us buy various products online which can be very convenient, but it can never replace the pleasure of wandering around a town enjoying a good mix of independent retailers, whilst meeting a friend for coffee or lunch. Are you active on social media? How is this important for the business? We do use social media, but feel sure there is always room for future growth. Most of us use it in some form and it’s clearly helpful in raising initial awareness of a company or product, but we have always found that fashion jewellery is one of those rare products that a lot of our customers (and theirs!) still like to see in the flesh rather than on a screen – to pick it up and feel the quality, to try it on for size - and even in this technology-centric world, that shouldn’t be overlooked. Do you have any advice for new businesses starting out in the world of gifts? In the current landscape we find ourselves in, it’s more important than ever to be confident of your product offering, in style, quality, cost and value for money – factors that have always been important, but perhaps even more so at the moment. What can we expect in the future from the company? Our aim is to continue to introduce fresh and fashionable jewellery, made to an excellent level of quality, and backed up by first class customer service that we have offered for 45 years, with the added attraction of no minimum order and free delivery.
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