126 LARA STAFFORD-DEITSCH T: +44 (0)7775 924 735 E: hello@larasd.co.uk www.larasd.co.uk compare it to. However the price of gold is sky high and this is obviously reflected in my pieces, which will of course cause some understandable buyer hesitancy. How do you view the future of independent retail? The world is becoming more and more digital and product selling businesses have needed to adapt with the times and make sure they don’t get left behind. As the need for a physical shop space is lessening, it’s becoming more and more important for sellers to have a strong online presence. Are you active on social media? How is this important for the business? Instagram has remained a vital tool for my business. It has allowed me to engage with new customers and build a loyal following. I love the creative freedom it gives me, and see it as a window into my shop front. Without Instagram it would have been a much harder task to spread the word about my jewellery. Do you have any advice for new businesses starting out in the world of gifts? Consider what makes you different from people selling a similar product to you, and hone in on it. Always pay close attention to all the details. What can we expect in the future from the company? Expect more statement pieces featuring more iconic poses.
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