KITE PACKAGING LAUNCHES M SPEC MAILERS Online UK packaging supplier Kite Packaging has launched an expandable m spec mailer ideal for shipping various small goods. The corrugated mailer can be used as a flat letterboxfriendly envelope or it can be converted into a small parcel box depending on the goods packaged inside. An adhesive peel-&-seal strip makes for quick, easy and secure seals, while pre-creased grooves allow users to easily pop the envelopes out into a box, improving pick and pack efficiency for greater order fulfilment and cost savings. Manufactured with strong corrugation, these mailers provide crush resistance and compression strength when they come into contact with other boxes or heavy items, ensuring goods are well protected during shipping. They are ideal for pick and pack operations, distribution and ecommerce, and companies with a large product profile, especially those selling many small items, such as books, electronics, wallets and textiles. M spec mailers are more cost-effective than boxes and are letterbox-friendly, offering savings on postage costs. They require minimal storage and are a great solution for ecommerce businesses with limited storage space. M spec mailers are eco-friendly thanks to being 100% recyclable and biodegradable. To learn more about the products and services available at Kite Packaging, please visit www.kitepackaging.co.uk UK’S BIGGEST RETAILERS CHALLENGED BY SEARCH RELEVANCY AND ARE LOSING REVENUE AS A RESULT Exclusive data from Kin + Carta and Google Cloud has revealed that 85 percent of the UK’s largest retailers see “search relevancy” as their biggest challenge regarding product discovery on their ecommerce sites. Twenty business leaders from some of the biggest high street brands were asked by the global transformation consultancy: “What are your biggest challenges with product discovery (search, browse, recommendations)?” – “Search relevancy” topped the results by a significant margin, followed by “low conversion rates” at 35 percent. These findings come after Google research found that 95 percent of customers have experienced disappointment with search on a retail website in the last 6 months. Kin + Carta’s subsequent analysis revealed that by using technology such as Google’s Cloud Retail Search (CRS), retail brands would uplift their revenue significantly by converting just 1% of customer searches. Karl Hampson, Chief Technology Officer for Data & AI at Kin + Carta Europe commented on the research: “Our survey is complete validation of the long standing issues of poor search relevancy and corresponding low conversion rates for retailers, both of which are completely addressable issues. “By employing the same kind of Large Language Models models you’re hearing so much about for Generative AI, retailers can offer their customers Google-quality search and browse results. And in doing so create revenue uplift. At Kin + Carta we are seeing our clients prioritise adoption of this technology in their digital roadmaps.” The survey also showed that almost a quarter (23 percent) of business leaders view “search abandonment” and “measure of search performance” as equally challenging, while one in five (20 percent) retailers claimed “poor or no recommendations” in search as a challenge. Results were taken from research carried out at the Cloud Retail Search (CRS) event held in London on the 22nd of March 2023 in partnership with Kin + Carta and Google Cloud. STYLE SISTERS LAUNCH FIRST HOME FRAGRANCE COLLECTION TV and celebrity organising experts, Style Sisters, have announced the next range of own-brand products set to launch later this year. With over 15 years of experience in fashion and interiors, Style Sisters will be launching their first home fragrance range in September 2023. Launched in collaboration with Sebnini, the home fragrance range has already been shortlisted in the 2023 ‘Gift of the Year Awards.’ With Signature and Original ranges, the candle and diffuser vessels are made from fluted ceramic, with a minimalist monochrome design. The sophisticated fragrances have been inspired by the duality of our living spaces, offering fresh bright zesty fragrances, as well as rich earthy accents for cosy evenings at home. Speaking about the collection, Charlotte ReddingtonSmith, co-founder and one half of Style Sisters, said: “Forward thinking interior design and styling is at the heart of everything we do - and over the past few years we’ve been recruited by the biggest names to transform their homes and create a more organised and styled home. Scent plays a powerful part in creating a stylish home that you enjoy being in and we couldn’t be prouder to have developed our own home fragrance range. We’re really excited about this next phase for the Style Sisters.” Francesca Lisle, Managing Director at Lisle Licensing, said: “2023 is already shaping up to be a fantastic year for the girls. 2022 really kick-started our licensing programme and now it’s coming together with product launching at retail, which is entirely complementary and representative of the Style Sisters’ vision of an uncluttered, practical but stylish modern home. We are thrilled and looking forward to further growth.” www.sebnini.com INDUSTRY NEWS 15
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