80 wearing the necklace in 2014 after the birth of Prince George. The necklace was gifted to her by her sister, Pippa, and engraved with George’s name on our signature disc charm, a small heart with Prince William’s initial and a boy charm. Today, this is still one of our best-selling necklaces, with over 20,000 being sold to date. Other popular products include the Name Necklace (which is one of my personal favourites), the Gemstone Necklace and the Intertwined Necklace. Have any styles taken you by surprise with their popularity? Our whole team is involved on product innovation brainstorming, and we typically get a good idea whether they will be best sellers or nice additions to the range. Having said that we have been surprised on many occasions, sometimes positively and running out of stock and sometimes negatively. It is not an exact science! Gemstones have been a great success over the last few years and our latest pearl collections are working really well too. How do you keep your designs fresh and current? Do you follow trends? Within the jewellery market there are many different trends: people are looking for chunkier chains, like our ‘Love Links’ collection, but they are also looking for very delicate ones. We see trends from bold, colourful stones to delicate pearls, which we have chosen to include elements of in our more recent ‘Pearl’ collection. Although we do consider trends such as these when creating new designs, we are mostly inspired by our consumers and our team. Our community is at the heart of everything we do, and feedback from our own customers helps to shape and create new products. We typically focus on continuous innovation, improving on bestselling styles that our community know and love - for example, adding new colourful gemstones, new charms, and different engraving options. What sets you apart from your competitors? Our talented team at Merci Maman hand-engraves each and every piece of jewellery. This is unique and ensures that each piece that leaves our ateliers is oneof-a-kind with a beautiful hand-engraved message in our signature French cursive style. We also aim to personalise and ship each bespoke piece within 24 hours of ordering, ensuring we can be there to help celebrate those special occasions when it matters.
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