87 PROFILE else, however we do sell a lot of outfits, socks, leggings, and a top. Our customers love to share their cute pictures with us too, and we share as many as we can on social media. We even have some celebrity fans. Have any styles taken you by surprise with their popularity? In 2021 we launched our very first Peter Rabbit collection, this was the first time that we worked with a licensor, however the lovely team at Penguin helped us to get the product to market and we have been delighted with the response. We are of course based in Kendal in the Lake District, so the collaboration felt like such a nice fit. We love to see our product for sale in the local Beatrix Potter attractions and retail stores. How do you keep your designs fresh and current? Do you follow trends? We have an inhouse designer, Faye, who has been working with us for six years now. Faye does research on colour, interiors, and fashion trends. and we also ask our dedicated customers for their feedback. Our product is so bright and eye-catching, this is what we are known for. What sets you apart from your competitors? Our product is very three dimensional, so the design is not just printed onto the product, it is layered, often with tactile fabrics, beautiful embroidery, and attention to detail. We only work with the best vendors using materials from sustainable sources and of course kind to children’s delicate skin. We are also extremely price competitive and offer first rate customer service. How are you finding the current climate in the UK? Is it affecting business? Things are challenging; however, we are so fortunate that what we sell is a functional gift, which is often what thrives in a poor economy. We also know that
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