92 POMEGRANATE LONDON T: +44 (0)20 7937 9735 E: info@pomegranate-london.co.uk www.pomegranate-london.co.uk do you use it for your business? We are trying to be more active and we have engaged an agency for the last six months to help us with this. I am a bit of a dinosaur and didn’t grow up with social media, so am trying to slowly find my way with this. How often do you change up your window dressings and displays? We change our window display every week. Even during COVID, when we were closed, we did this and it was amazing the amount of people who said they would do their daily walk just to come and have a look and how much pleasure it gave them. What are your plans to do develop your online presence? We have recently updated our website and have a team working on creating current content and SEO. We have also developed a trade website and are still ironing out a few glitches before we promote this more. Over the last year we have spent a huge amount of time and effort on this – the amount of work this all takes is incredible. Do you attend any trade shows and if so, which ones and why? We used to regularly attend the UK trade shows and shows like IJL were brilliant for us. We really hope for a better offering of shows for us to attend that can represent businesses like ours and until then have taken time out to develop our online presence. What has been your standout moment since opening the store, and why? The constant loyalty and support of our customers means everything. I had an American customer in a couple of weeks ago that had first purchased from me from a stall on Portobello Road and she had tracked down the shop 10 years later to come and buy again – she’s still storing my business card in her purse after all that time. How do you view the retail market at present, and what advice would you give other retailers? It is very up and down and unpredictable and there are so many stresses and strains to contend with. I look forward to having some kind of rhythm back again. I think we all just have to hold on, stay true to what we do and be as creative as we can with engaging our customers to purchase from us and stay loyal. What are your plans for the future? We are about to completely refurbish the shop, and this should be completed by early Autumn. After 14 years of wear and tear it really needs it and I can’t wait to show you the finished results.
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