28 Whatever area of the giftware sector you’re in, there are many more questions than answers about using artificial intelligence (AI). AI is all around us and developing at an exponential pace and it’s on the tip of everyone’s tongue. AI’s uses span the gamut of ground breaking and enabling, to its unauthorised use by machines plundering others’ intellectual property with little or no regulation. Some may say plundering is a sanitised word for stealing the consequences of which threaten many with this sector. This rise on access to AI tools raises the question, will AI replace the traditional approach to designing are jobs on the line? Currently big business AI developers have written off the need for licensing so many ask, how will it be regulated? Revolutionising design creation Artificial intelligence (AI) is the ability of a computer, or a robot controlled by a computer, to do tasks that are usually done by humans because they require human intelligence and discernment. Those who embrace AI say it will revolutionise design creation, but others say that fast tracking ideas into solutions that will boost productivity could erode the ingenuity of the creators. The human mind’s imagination and creativity are still the best tools of a designer but for how long? Inevitably, the emergence of a plethora of legal cases will determine IP ownership, creating case law, but at what cost? Computer generated Artificial Intelligence – should you embrace it or fear it? Dids Macdonald, CEO of Anti Copying in Design (ACID) tells us more…
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