89 PROFILE through the World Land Trust. How has your product offering changed since company launch? Initially our cards all used Scott’s photographs, now two thirds of our collection is art cards - a really diverse collection of twenty artist-named ranges which include fine art, contemporary and sentiment designs. A strong theme that remains though is that love of the nature and you’ll see a lot of visual references to the natural world and wildlife in our cards. We’ve also added other products into our offering such as Christmas cards, calendars and our very popular notecard gift stationery. What lessons (good and bad) have been learned in your 30-year journey? The most valuable things you have in business are relationships – relationships with your customers, staff and your suppliers – value these! We especially love the relationships we have with customers and artists who have been with us on our journey over the last 30 years – if I ever retire I’ll really miss that! What are you most proud of? We’re most proud of our relationships with The Wildlife Trusts and Highgrove (The Prince’s Charities). We’ve been publishing cards, Christmas cards and a calendar for the Wildlife Trusts for over 12 years, both providing products for the charity to sell itself and also creating unique products for retail, all of which tell the story of the beauty and fragility of nature. We are really passionate about the work of this charity so it’s wonderful to have been working with them for over a decade. We’ve also worked with Highgrove Enterprises for over 15 years which has included publishing own-label products for sale in their shops and the official Christmas cards for HRHs Charles and Camilla when he was Prince of Wales. We’ve recently created a deluxe greeting card wallet with watercolours of Highgrove gardens painted by HM Charles III. What are your plans for the future? We want to continue to find innovative ways of reducing the environmental impact of our cards – for example we’re always on the look out for new homecompostable materials. We always have lots of new ideas for products too but you’ll need to wait and see about that! ECO FRIENDLY CARDS T: +44 (0)1626 369 269 E: sales@glebe-cottage.co.uk www.ecofriendly.cards
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