Gift Focus inc Attire Accessories - September/October 2023

92 When did you start up and why? Clockwork Soldier was founded in 2010 from the back bedroom of founder, Rob Dakin’s flat. What prompted you to launch the business? The original ranges were born from a need for beautiful alternatives to traditional toys, particularly to fill the gap in the market for creative kits aimed at boys. Tell us about your product offering. Over the years the brand has developed to include holistic learning themes and the use of sustainable materials. Our offerings have covered gardening kits, stationery sets, puzzles, games, and novelty gifts. Now we focus on creative kits that encourage building or making which can also be used to decorate a bedroom wall or desk. What are your most popular products? Our T-Rex Head and Giant World Map are always very popular.

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