114 When did you start up and what prompted you to launch the business? It all began with a profound passion for style and class, Vivien Lauren was borne out of a gap found in the fashion market: a difficulty in finding unique, timeless elegant pieces for the classic look, and also not much available as affordable or attainable luxury. Thus, Vivien Lauren was officially launched in 2019. What challenges have you overcome since the company’s launch? Since our inception, we’ve navigated a myriad of challenges with unwavering determination and creativity. From sourcing premium, sustainable materials to ensuring ethical production practices, we’ve tackled the complex issues like those brought on by Covid. Tell us about your product offering. Our fashion offering is more than just a product; it’s a testament to the timeless elegance and craftsmanship that epitomizes the very essence of genuine leather. We meticulously curate and design a collection that transcends generations, the fleeting trends, whilst offering an array of exquisite, handcrafted pieces including bags, shoes, mules, shawls and scarfs. What are your most popular products? It is our Luxury Leather Collections. Have any styles taken you by surprise with their popularity? It is not so much a particular style’s popularity, but rather the confirmation of the fact that there is demand for timeless luxury designs from mastered traditional craftsmanship using authentic materials. How do you keep your designs fresh and current? Do you follow trends? At Vivien Lauren, we epitomise longevity of our designs, departing from fast trends. Our designs outlast seasons, thus giving affordable luxury to our clientele. Our design philosophy is on preserving the enduring appeal of classic styles. What sets you apart from your competitors? It is our unwavering commitment to uncompromising craftsmanship and beautiful classic designs. Uniqueness, authenticity, sustainability. We believe in the enduring allure of genuine leather, hand-selecting only the finest hides, fabrics and employing master artisanship which meticulously crafts each piece with a passion for perfection. Also, our take on sustainability – every sale apart from awarding affordable luxury to our customer, directly benefits the communities of craftsmen, by furthering their talent, which remains relevant and protected in this advancing modern age. All our leathers are from cow-hide, as a by-product at the natural end of the food cycle, thereby produced without harm to animals, or to endangered species. Mastered artistry in Italian handcraftsmanship passed down over generations, a team dedicated to pushing boundaries of design, is at the epitome of crafting of exquisite leather products. These would not only adorn individuals with style
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