COMPANY PROFILE 115 VIVIEN LAUREN E: info@vivienlauren.co.uk T: +44 (0)7432 138 134 www.vivienlauren.co.uk @vivienlaurencollections/ but also tell a story of quality, authenticity, and innovation. How are you finding the current climate in the UK? Is it affecting business? We find the current climate in the UK both challenging and invigorating. The ever-evolving landscape, marked by shifting consumer preferences, sustainability concerns, and economic fluctuations, compels us to use this as a pivot. For us to adapt, continuously innovate, and redefine our presence in the UK market while staying true to our core values and delivering exceptional fashion. How do you view the future of independent retail and any advice for new businesses starting out in the world of gifts? What we foresee is a dynamic blend of tradition and innovation. In an era where consumers increasingly value unique, handcrafted products, independent retailers have a distinct advantage in offering personalized experiences and fostering deep connections with their clientele. Embracing e-commerce and digital marketing will be crucial for reaching a global audience, but the heart of our success will always lie in our commitment to artisanal craftsmanship, sustainability, and storytelling. Independent retail’s future is a tapestry of intimate, immersive, and socially responsible commerce, where authenticity and quality serve as a compass in a world of massproduced alternatives. Are you active on social media? How is this important for the business? We are on social media – actively engaging with fashion lovers from around the world. It is of paramount importance for our business, as it allows us to showcase the craftsmanship and uniqueness of our products. To connect directly with our loyal customers, tap into global trends and consumer preferences. Feedback is immediate, given effortlessly, and the sample space more varied, allowing us to gather invaluable feedback in continuously refining our product offerings. What can we expect in the future from the company? We are looking to expand our product offering. Currently, we are working on a new product line of leather coats and jackets, towards the creation and offering of a complete attire, the Vivien Lauren Look. We are committed to pushing boundaries of craftsmanship. Blending tradition with modernity. Embracing cutting-edge technologies and materials to create products that are not just a symbol of opulence, but also a testament to our commitment to a better, greener future. Exuding unparalleled style and quality, but also reflect unwavering dedication of catering to the ever-evolving tastes of our discerning customers.
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