BRAINSTORM T: 44(0)1200 445 113 E: sales@brainstormltd.co.uk www.brainstormltd.co.uk Since launching in 2019, the eco-friendly craft brand EUGY has steadily grown in popularity with retail sales, in the UK & ROI, due to surpass £10 million by the end of 2023. Instantly recognisable with consumers, EUGY’s longevity as a staple collectable gift looks assured thanks to new SKUs consistently added to the range. Distributed exclusively in the UK by Brainstorm Ltd, EUGY was created by New Zealand manufacturer Dodoland and more specifically the brainchild of the company’s founder Hoon Kim. Hoon set about creating a sustainable 3D cardboard animal puzzle that connected people to nature and the wild, following a trek to Mount Everest basecamp where he saw piles of plastic waste left behind for decades to decompose. The UK EUGY range now features 59 models including four unique Christmas EUGYs. New character models added include Bat and Badger and coming soon are Highland Cow, Armadillo, Stingray, Tortoise, Puffin and Sasquatch Bigfoot. Each EUGY is created by following a simple number sequence to build a 3D model made from environmentally friendly, FSC accredited card. Nick Saunders, Sales & Marketing Director at EUGY comments: ‘As a company that creates our own brand products, we always look to work with partners who share the same goals and ethos. The team at Dodoland have created something completely unique with EUGY that captures the imagination of everyone who comes across it. The sales have been phenomenal, and we love seeing how our retailers are capitalising on the craze themselves. Thanks to its price point, eco-creds and all-important collectability factor, it crosses multiple retail channels and we are staggered by the response to it year on year.’ ‘Everyone is looking to make more sustainable choices and we think it is important consumers can also be assured that purchasing a EUGY is not just an eco-friendly choice but money from sales of many of the models such as Elephant and Gorilla support various wildlife charities around the globe.’ Brainstorm also offer a range of bespoke FSC certified POS for retailers which have also helped to maximise sales in store. Additionally, they offer promotional support for EUGY activity days and are working with a number of retailers across the UK to plan events in Q4 and beyond. JARAPA www.jarapa.co.uk Jarapa has the largest collection of 100 percent recycled glassware in the UK with new ranges of recycled rugs, hand painted ceramics from Spain and a new collection of rustic plant pots from Portugal. Over 20 years of sourcing from a number of factories in Europe, Jarapa has an extensive knowledge base and a catalogue of products many of which it holds in stock in the UK, and more that it can access through our suppliers’ broad ranges. The little bud vases are one of Jarapa’s most popular items, with a great price point, and the colourful range is great to mix and match with the candlestick holders as gifts. 52
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