81 BUSINESS ADVICE Diversity enhances a business’s reputation Putting diversity at the top of your agenda can also improve your reputation in the eyes of the general public. This includes anyone from current employees, potential candidates, clients, customers, and even vendors. Why? Because if you have created a visibly diverse workforce, more people will relate and feel a stronger bond to your company, as they can see themselves represented in the business, too. A good reputation can spur a larger clientele, as consumers are more likely to support and deal with organisations that share their same ethos. In short, as well as allowing you to keep your staff happy and productive, workplace diversity can give you a better chance to secure business and maximise your profits. How to create a diverse workplace As a manager or business owner, it is your responsibility to encourage a diverse workplace culture. But where to start? Currently, 47 percent of employers in the UK don’t have an inclusion and diversity strategy in place. If you’re one of them or have plans to nurture your workplace diversity even further, here are some tips to take into consideration: • Diversity recruitment processes – One of the first steps you can take as a business is to introduce a recruitment process that allows an unbiased selection of potential candidates. This doesn’t mean that you should focus exclusively on setting up interviews with people from different backgrounds. Instead, evaluate candidates fairly and equally based on their skills and competencies. The reality is that, at times, unconscious bias can step in the way of assessing applicants on their qualities only. A good start to nip the problem in the bud is to use software that filters out candidate information, including ethnicity and gender, meaning you can concentrate solely on people’s suitability for the role. • Conduct diversity and inclusivity training – If you are already investing in training to enhance your team’s knowledge and skills, think about adding programmes to promote the importance of diversity and inclusivity. This will provide your people with the right tools and knowledge to facilitate an inclusive environment. In fact, there may be instances where a non-inclusive workplace is the result of colleagues being oblivious to actions that might upset or affect others.Training sessions can prevent these situations by raising awareness. They can also help managers and seniors understand each team member’s needs, making sure everyone has the opportunity to participate in business activities and enjoy their time at work. • Refresh any outdated policies – As society continues to evolve and diversity begins to receive more attention, now is the perfect time to review your company policies. If you’ve been open for quite some time, there are bound to be policies that are a tad outdated. So, it is a good idea to look over your current approaches and update any policies that have remained stuck in the past. • Allow employees to celebrate their culture – Events such as Christmas, Easter, and birthdays are well-loved occasions here in the UK. But in a diverse workforce, there may be other festivities that individuals wish to celebrate based on, for example, their religious beliefs. A great way to promote inclusivity is to put all cultural holidays on the business calendar. This doesn’t mean the whole company needs to throw a party on the day, but it will encourage and make it easier for employees from diverse backgrounds to celebrate their culture.
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