Industry news RHS ANNOUNCES CHOCOLATE AND CONFECTIONERY DEAL WITH HOUSE OF SARUNDS The Royal Horticultural Society (RHS) has announced an important partnership in the confectionery category, further underlining the appeal of the UK’s favourite gardening charity to companies in a wide range of diverse product categories. The House of Sarunds, a distributor of world-class chocolate and confectionery, has been licensed to produce a special RHS range of English chocolate, confectionery and biscuits, which launches early next year. Designed to appeal to a wide audience of all ages, the first collection of products will include biscuits and traditional boiled sweets in tins for gifting as well, of course, as exquisite chocolate boxes and bags. The collection, which will also include vegan options, will be available at multiple garden centres. After the initial launch in Q1 of 2024, the retail footprint will extend over the following months to independent garden centres, florists, farm shops and gift retailers. A second phase, including additions to the range, will launch in May, with further additions planned throughout the year. The packaging, whose design inspiration draws on works from the RHS Lindley Collections, the world’s finest collection of botanical art, has been supplied with sustainability in mind. The tins are ideal for reuse, while the boxes and bags are not only appropriate and functional for the products but also contain recycled or recyclable elements. Independently owned and managed, the House of Sarunds supplies the largest range of premium British and Belgian chocolate currently available to the independent retail and food service sectors. Peter Martin, Managing Director House of Sarunds Limited, says: “Our ethos is to provide the highest-quality products in the wholesale chocolate market hand-in hand with outstanding customer service. We are delighted that the UK’s favourite gardening charity has acknowledged this commitment through a partnership that we are sure will delight confectionery lovers of all ages.” Cathy Snow, Licensing Manager, RHS, says: “With this agreement, we are yet again demonstrating how diverse the appeal of the RHS brand is while, as ever, partnering with a best-in-class company. Few know and understand chocolate and confectionery like the House of Sarunds. We’re delighted to be working with this leader in its field.” www.rhs.org.uk Catch up on all the latest in our news round up NEW BABY BRAND LAUNCHES IN TIME FOR CHRISTMAS New baby brand My Baby Days has launched in the UK, offering a twist on milestone cards, turning the special first moments in a baby’s life into a piece of art that can be treasured for years to come. Designed in France and created in the UK, the wall hangings not only look great as part of the nursery décor, but will also become a cherished keepsake, reminding parents of the earliest memories. From the birth of their children, parents can look for the milestone on their print, then use the ink and stamper provided to add the date underneath each special moment, so to never forget those incredibly important early days. From the more regularly acknowledged events such as first holidays, smile or tooth, the prints also help parents to document the smaller or more playful moments such as their first time on a merry-goround, haircut or even game of peekaboo. The prints cover events from birth until about 3 years old when the print can either be kept up to reflect on the special memories or can be put in the keepsake tube provided and added to a memory box. Made from quality watercolour-style paper, the prints are created to stand the test of time. Sold separately as prints, or with included ink and stamper or also available in a truly charming gift set, which includes the print, a magnetic wooden hanger, ink and date stamp, My Baby Days makes for the perfect gift for any baby showers or new parents this Christmas and beyond. With three gender neutral designs to choose from, there is an option to fit with any nursery theme. Sisters Alexandra and Laëtitia from My Baby Days commented on the UK launch: ‘We are so excited to arrive on the UK market with My Baby Days ‘all my firsts’ prints! We just know, that as with the French, so many families here will love the concept and stamping their very own prints. We are also thrilled to offer the package as a gift set with everything parents need to have their prints looking lovely in their nursery in a flash, they are so popular for baby shower or birth gifting, and they will make such a special gift for any new families this Christmas too!” www.mybabydays.com INDUSTRY NEWS 9
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