BAEKKE UNVEILS NEW BRAND AND LAUNCHES COLOUR CODED SUSTAINABLE JEWELLERY INTO THE UK BAEKKE, the Danish sustainable jewellery brand, is excited to unveil its new brand look and announce its arrival in the UK. Timed perfectly with a new interest in coded jewellery thanks to the ‘Pear’ dating ring, BAEKKE takes the concept a step further. BAEKKE jewellery features interchangeable coloured beads that click on and off, allowing wearers to customise their jewellery according to their mood, style – or even send subtle coded messages. BAEKKE jewellery is more than an accessory; it’s a means of authentic self-expression, so it can be used to communicate values, support causes or perhaps share gender identity or neuro diversity. The launch of the brand-new Shopify website (https://baekke. shop/) marks an exciting new chapter for the brand, and the fresh style reflects its commitment to innovation, individuality and sustainability. Founder Lene Schødt explains, “Our jewellery isn’t just about looks; it’s about making a statement. BAEKKE’s designs enable individuals to wear their beliefs and identity proudly.” While celebrating colour and individuality is a priority, BAEKKE remains true to its commitment to sustainability. The brand embraces a ‘cradle-to-cradle’ philosophy, ensuring that each piece is designed for easy recycling and reuse. This approach aligns with the BAEKKE ethos of mindful consumption, advocating for quality, versatility and environmental responsibility. BAEKKE jewellery encourages prolonged use, countering the impact of single-use plastics. Baekke acknowledges that plastic, when managed responsibly, can be a valuable resource for sustainability. Unlike materials with higher melting points such as glass, which require significant energy for recycling, plastic can be repurposed with considerably lower energy consumption. The smart design also ensures effective material separation for recycling. As BAEKKE unveils its brand and website, it’s ready for a new colour era UK and beyond, with campaigns across social and plans for a pop-up event in London underway. With values rooted in innovation, self-expression and environmental awareness, BAEKKE resonates with a growing community of conscious consumers of all ages seeking authenticity and purpose in their style choices. www.baekke.shop CUTLER AND GROSS LAUNCHES SECOND EYEWEAR COLLECTION British luxury eyewear brand Cutler and Gross and British jewellers, The Great Frog, have joined forces to launch their second exclusive eyewear collection. British-American Model, Georgia May Jagger – daughter of Mick Jagger and supermodel, Jerry Hall – fronts the Cutler Campaign, encapsulating the duality of rock and regality that underpins the collection. Shot by British photographer, Gavin Bond at Shotover House in Oxfordshire, the campaign leads the viewer behind closed doors, unlocking the veiled world of Rock Royalty, where heirloom artefacts sit alongside biker leathers and silver chains. The exclusive collection comprises eight sunglasses and five opticals. Each frame is sculpted by hand in Italy and spliced with The Great Frog’s Sterling Silver iconography: Dagger, Love and Death, Soaring Eagle, Bones Link, and Lucky Diamond. The Great Frog’s legendary metalwork reaches new heights with the Limited-Edition sunglasses. Each Sterling Silver emblem is gilded in 24K Gold by a master craftsman in Vicenza, before being twinned with the frames. Available in highly limited quantities. Pried from £545-£765, and available online at cutlerandgross.com and at Cutler and Gross and The Great Frog standalone stores. 98
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