66 exclusive licensed product, not available from any other sources. We have generous payment plans and promotions with consistently high returns, excellent, award-winning customer support ensuring strong product availability and fast delivery. We have a comprehensive B2B website, available 24/7 with free of charge image library. How are you finding the current climate in the UK? Is it affecting business? There is no doubt that the economic climate is tough at the moment and will continue to be in the foreseeable future. However, we are pleased with our performance and believe our household licences have been a real winner for us as consumers are attracted to brands they can trust such as Disney, Beatrix Potter and Woodwick – all part of our current portfolio. How do you view the future of independent retail? Enesco actively supports independent retail with a fully employed, exclusive sales team, merchandising solutions, promotions, marketing activities to help them to create a shopping experience which cannot be replicated online. It will be tough, but if we all work together the great British high street will continue to be a great environment attracting shoppers, as however challenging, people still want and need to buy gifts. Are you active on social media? How is this important for the business? Yes, we are very active on social media. It is a very important marketing channel for us which cannot be ignored informing consumers of products with exciting and engaging content, in turn converting to a purchase. Do you have any advice for new businesses starting out in the world of gifts? Enjoy it! The giftware industry is a fabulous industry and should be fun. It’s tough, but listen to your customers, suppliers, the market and, of course, tune into trade magazines, they are full of advice and inspiration. Don’t stand still, it’s all about what’s next to meet the ever-changing demands and tastes of the consumer. What can we expect in the future from the company? At Enesco we are constantly asking what’s next? Innovation and creativity are key to our success, so we are always striving to bring ‘new’ to the market. Our product development team pays regular visits to our suppliers to research new formats and materials for future launches. Not forgetting of course, that we are recognised as a leading licensee, developing such brands as Disney, Beatrix Potter and Scion Living with our UK team, as well as always looking for that new and exciting long-term licensing partnership. 2024 sees our 30th anniversary, which is very exciting. At Enesco we think of ourselves as storytellers, telling stories through our product. Our 30th anniversary is the perfect opportunity to tell our story, sharing our rich heritage and the many successes from the world of gifts and collectibles over the past 30 years. In the UK we will be attending Spring Fair (hall 4, stand B60—C61 & C60—D61) and Scotland’s Trade Fair (stand F12), the perfect platforms to start the celebrations. ENESCO T: +44 (0)1228 404 022 E: uksales@enesco.co.uk www.enesco.co.uk
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