69 PROFILE GWCC T: +44 (0)1582 509 280 www.gwcc.uk.com How do you keep your designs fresh and current? Do you follow trends? We are fans of our genres, so this comes naturally to us, when a fan designs for a fan you get fan-worthy products. What sets you apart from your competitors? Honestly our founders’ words are ‘don’t look left and right, look forward’, we have always operated by this. We pretty much do our own thing and let the products speak for themselves. How are you finding the current climate in the UK? Is it affecting business? The current climate for us has been very good since coming out of COVID – touch wood – we have increased year on year, and we hope to carry on doing that. How do you view the future of independent retail? We see a very bright future finally independent retailers are taking real pride in presenting their stores uniquely and focusing on an experience for the customers. We feel our products go hand in hand with this. Are you active on social media? How is this important for the business? We are on social media (@gwccgroup) as we build a following for our quality, we believe this is how we can connect with fans without a retail presence. Do you have any advice for new businesses starting out in the world of gifts? To be honest we are not known for giving advice as we are learning all the time, however, if there was it would be ‘do what you do.’ What can we expect in the future from the company? We are vastly expanding our product offering across all our ranges over the next few months, stepping into categories we have not presented in. Also, we have signed a new license which is LEVC’s London Taxi Brand so look out for that GWCC product range with that!
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