78 landscape of consumer choices. The British retail landscape is an exciting blend with distinct layers with independent retail, bringing a dash of charm and personality. The unpredictable trading climate and the challenges brought about by the global pandemic have undoubtedly left a mark and from our own experiences at Île Kekere, we understand the nuances of these changes. Our journey has seen ebbs and flows, trends come and go, and consumer behaviours evolve. One thing’s for certain, the future of independent retail is not set in stone. I foresee the industry becoming more experiential, more connected, and more personal. I believe the retail industry will recognise the importance of balancing online and offline experiences, creating that tactile, digital-emotional blend. I also anticipate a stronger focus on ethical considerations, consummate artistry, and of course, maintaining that individualistic edge that sets us indies apart from the mass market. A skilfully crafted piece of jewellery isn’t just an adornment; it’s a story. Craftsmanship and artistry are the lifeblood of independent retail, and I would hope that there is a renewed focus on these nuances. Sustainability is no longer a trend but rather, the future’s cornerstone. Just like ethical sourcing and manufacturing aren’t mere checkboxes for us; they’re woven into our brand’s DNA. The inherent need for ethical sourcing and practices isn’t just a nice-to-have anymore; it’s a necessity. Île Kekere has and will continue to champion sustainable practices because we see the shimmering potential of a greener, kinder future for retail. Essentially, I see a future where independent retail thrives, where sustainability isn’t a choice but an instinct, where craftsmanship is celebrated, and where ethical practices are the norm. Are you active on social media? How is this important for the business? Yes, we are active on most social media platforms. We are just starting to get to grips with TikTok as this isn’t a media we have been targeting actively. However, there is no doubt that social media has played a significant role in the growth and success of our independent business and other independent businesses I know. One of the primary advantages of social media for independent businesses is its potential as a marketing tool. Businesses of all sizes and across various industries utilise social media to reach their target audiences and promote their products or services. Additionally, social media platforms have become invaluable for businesses to communicate more effectively and faster with their customers. Platforms such as X (formerly Twitter), Facebook, and Instagram allow us to quickly respond to customer queries, provide valuable information, and instantly share updates about new products or services. Social media also enables us to connect more authentically with our clientele and communities, helping to differentiate Île Kekere from larger competitors. Building an engaged community, we connect with like-minded individuals who, like us, have a penchant for stylish sustainability. After all, love for the environment and fabulously styled individuals should be shared, shouldn’t it? Do you have any advice for new businesses starting out in the world of gifts? Two tidy words: be authentic. Know your audience, celebrate your uniqueness, and create with love and enthusiasm. And do remember that sustainability is not a mere passing trend, but a lifestyle choice that’s growing in appeal. Foster it, nurture it, and let it be the beating heart of your business. What can we expect in the future from the company? With Île Kekere, you can expect us to continue our commitment to sustainable luxury whilst providing designs that truly celebrate women’s individuality and power. We have some enchanting collections on the horizon that promise to make your hearts flutter, so do watch this space. We are keen on constantly evolving with our eco-conscious customers. Moving forward, we will likely continue to innovate and expand our sustainable jewellery pieces, remaining dedicated to our mission of creating a happier world, one beautiful piece at a time. Thanks to my little girl Lola who made this dream a reality. ÎLE KEKERE T: +44 (0)7481 109 623 E: ola@ilekekere.co.uk www.ilekekere.com
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