88 STYLISHLY PRACTICAL Primeur Managing Director, Jenny Douthwaite, discusses the company’s heritage, and highlights its sustainable future… When did you start up and why? The business began in March 1968. The company was originally founded to supply Grattan mail order catalogue with Stainless Steel Tea service sets from Denmark. Whilst these products are no longer in our ranges, they were pivotal in our launch into the retail sector more than 55 years ago. What prompted you to launch the business? From day one, our ethos has always been to supply products to our customers that add value to their ranges. Over the years, our sourcing has brought many different products categories to the UK and we continually seek innovation to bring to our customers. We began supplying doormats many decades ago and are very proud of the heritage and reputation we have built in this category. What challenges have you overcome since the company’s launch? It’s difficult to name just one! There are many challenges involved with global sourcing and supply to retail. The financial crisis of 2010 and COVID are two of the more recent events that come to mind first. Thankfully we have the most committed and supportive colleagues, suppliers and customers and with their support have always been able to overcome any hurdles and move forward positively with many valuable lessons learnt. Tell us about your product offering. Our offer at Spring Fair is the first showcase of our new doormat range and is focussed on bringing stylish yet practical mats and runners of all sizes in qualities that are both recognised and loved but also new qualities that add invaluable opportunities for our customers. We have curated a beautiful range of many different types of mats for all areas of the home including the premiere of an extra special range that has been produced in collaboration with one of the UK’s top artists. What are your most popular products? Our Washable indoor ranges are always one of the strongest volume lines. The UK weather provides the perfect opportunity for multiple mats in our homes as we try to stop muddy feet and paws at every entrance! Washable mats are perfect for absorbing moisture and dirt and when they need a refresh, can simply be put in the washing machine to freshen up. Have any styles taken you by surprise with their popularity? Mats that carry a design usually feature in our top sellers and our design team are always busy predicting the next new theme. Seasonal trends tend to surprise us, no more so than the beloved Gonks
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