89 PROFILE PRIMEUR T: +44 (0)1274 518 800 www.primeur.co.uk which has become a firm Christmas favourite! Our Autumn themed ranges sold more units than Christmas this year and is a real indication that the customer loves refreshing the mats in their home. How do you keep your designs fresh and current? Do you follow trends? We do follow trends and use many different sources of inspiration to keep ourselves ahead of the market. • Visiting trade fairs to gather inspiration. • Keeping a close eye on stores/ comp shopping to identify new trends emerging. • Bespoke designs for customers – our ambition is not to have the same designs being sold across the market – keeps things fresh and creates element of differentiation between customers. What sets you apart from your competitors? The obvious answer to this would be our unique designs and competitive product offering but the truth is that our dedicated team that deliver a first-class service to all our customers is what we believe sets us apart from the competition. We are very proud of the longstanding wealth of knowledge in our business and are excited to be bringing this to the independent retailers for the first time. How are you finding the current climate in the UK? Is it affecting business? Whilst we recognise this is a challenging time for UK retail, we believe the key to thriving currently is to bring newness, that drives sales and creates a desire for the customer to invest. How do you view the future of independent retail? It never seems to be quiet, it’s a market that has grown and will continue to grow. Shopping is now a whole day out rather than just a quick visit to a single retailer. Are you active on social media? How is this important for the business? We are active, but not active enough! We recognise this is becoming a hugely important marketing tool for many businesses and we are investing more resource into this area of our business to support our customers in making our Mighty Mats brand more visible to the consumer. Do you have any advice for new businesses starting out in the world of gifts? Keep on top of trends whilst having a USP to separate you from competition. Customer service goes a long way. What can we expect in the future from the company? This is only the beginning of Primeur and our Mighty Mats brand! We will continue to develop our ranges with sustainability being a real focus and ethos for us moving forward.
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