NOT ON THE HIGH STREET LEADS WITH THE BIGGEST YEAR-ON-YEAR VISIBILITY GROWTH FOR ONLINE GIFTS AND GADGET BRANDS Not On The High Street has seen the biggest year-on-year visibility growth for the UK’s online gifts and gadgets brands in 2023. An annual report, conducted by Salience Search Marketing, analysed 11 crucial performance indicators, including year-onyear visibility, search volume trends, and brand awareness, for online gifts and gadgets brands to reveal the names dominating the industry. The online visibility of brands is ranked depending on the achievement score of their growth, and based on the level of impact a decline may bring to a brand. Through analysing the number of monthly searches for each brand and calculating an owned social score which combines the number of followers and engagement rate across major social platforms for each brand, the report unveils the most prominent gifts and gadgets brands in the sector. The findings reveal Not On The High Street is also the most prominent brand in the online gifts and gadgets sector. With 673,000 brand searches per month and an owned social score of 3,762, Not On The High Street is the market leader when it comes to brand awareness within the online gifts and gadgets sector. Moonpig follows as the second most prominent brand in the sector with over 1.5 million brand searches per month and an owned social score of 472 - thanks to their 262,500 social media followers. Brett Janes, managing director at Salience Search Marketing, said: “This increase in demand within the industry indicates a successful strategy, with this period crucial for brands to continue amplifying their online presence to gain prominence in the year ahead. “Brands such as Funky Pigeon, who has recorded a drop in visibility, will need to revisit their strategy and asses what competitors are doing to boost online visibility. “Overall, building a strong following and online presence across multiple channels becomes vital in driving sales and capitalising on the expanding market demand.” 14
RkJQdWJsaXNoZXIy MTA0NTE=